What Emotions Do the Colors of Your Brand Evoke?

September 1, 2020

When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.


Why considering digital accessibility at the end of a project leaves everyone suffering

July 13, 2020

As someone who has been working on digital accessibility for over twenty years, it was great to see a blog post from AIGA, The Professional Association for Design, on not only the importance of designing for accessibility, but doing so from the start of a project, as well as in collaboration with disabled users.


DesignHammer's Thrive 2020 Conference Recap

March 10, 2020

DesignHammer had the opportunity to participate in and sponsor the annual Thrive conference, presented by the Raleigh chapter of AIGA (the American Institute of Graphic Arts). Nearly 350 artists, designers, brand experts, exhibitors, sponsors and more attended the event in Durham. Follow along with the three DesignHammer conference attendees as they each recount their individual experiences and takeaway in our latest blog post.


David's Corner No.4: Typography Gets Under Your Skin, US Nuclear Forces Finally Get Rid of Floppy Disks, 2019 Type Champions

January 2, 2020

Calling the true limits of body modification into question; a concept video that blends the art of scarification and... typography? (This one is definitely worth the read/watch). Next up, the historical and current use of technology by the US Air Force’s SACCS, and why it took them so long to sunset their use of 8-inch floppy disks. And lastly, an opportunity to review the recipients of Monotype's "Type Champions" award and to appreciate the winning fonts of 2019.


David's Corner No.3: Goodbye Flash, Updating Googlebot's User Agent, and David Carson Says Computer Make You Lazy

November 18, 2019

Everybody say goodbye to Adobe Flash because Microsoft Windows will officially stop supporting the late video player come December 2020. And, In more pressing news, SEO professionals should be prepared to adapt when Google updates Googlebot's user-agent strings in December of this year! Lastly, a simple interview with design icon David Carson, who shares his take on grid-style layouts in design


Davids's Corner No.2: "Liquid Metal" Is Everywhere, Mastercard Adds Taste to Brand Experience, Danny Rosin's 1988 UNC T-Shirt

October 18, 2019

David, as our most active RC participant, is back at it again with some interesting reads to finish off your workweek with! Featuring why the design community is so obsessed with "Liquid Metal", a new creative marketing initiative by Mastercard to add "taste" to their brand experience, and a podcast featuring David's college alumni Danny Rosin (now president of Brand Fuel) taking a look back at a T-shirt he designed back in the 90's that really captures the UNC college student experience.


Reader's Corner No. 112: The Secret History of "Easter Eggs", 2019 Logo Trend Report, and Google's New Nofollow Link Attribute Change

September 20, 2019

Discovering quirky software surprises, LogoLounge's recent 2019 logo design trend report, and Google's creation of two new link attributes.


Reader's Corner No. 104: The OS Keeping NYC Subway System Alive, 3 Lessons in Branding, and Why You Keep Plugging that USB Stick in Wrong

June 21, 2019

Find out why you always plug your USB stick in upside down on the first try, learn more about the "vintage technology" keeping the NYC subway system alive, and check your design knowledge by seeing how many of these three AIGA branding lessons you already know.


Reader's Corner No. 102: An Introduction to Neural Networks, Taking a Stand Against Free Project Pitching, New Adobe Copyright Regulations

June 7, 2019

Staff article submissions will introduce you to the basic functioning of neural networks, have you questioning the industry practice of demanding free pitching for client projects, and catch you up with Adobe's new copyright regulations.


Reader's Corner No. 97: 7 Fantastic Design Fails, Seeking the Productive Life, and a Different Kind of Theory of Everything

March 7, 2019

Employee submissions of the day include learning from design failures, some tips for living a productive life, and a high-level, metaphysical reanalysis of standard physics methodologies commonly used to explain our universe.


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