When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.
September 04
When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.
August 27
The Nielson Norman Group continues to see significant usability problems with PDFs used as website content. Don’t frustrate your users and just say No to PDFs.
August 26
With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers falsely believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.
July 13
As someone who has been working on digital accessibility for over twenty years, it was great to see a blog post from AIGA, The Professional Association for Design, on not only the importance of designing for accessibility, but doing so from the start of a project, as well as in collaboration with disabled users.
March 10
DesignHammer had the opportunity to participate in and sponsor the annual Thrive conference, presented by the Raleigh chapter of AIGA (the American Institute of Graphic Arts). Nearly 350 artists, designers, brand experts, exhibitors, sponsors and more attended the event in Durham. Follow along with the three DesignHammer conference attendees as they each recount their individual experiences and takeaway in our latest blog post.
David's Corner No.4: Typography Gets Under Your Skin, US Nuclear Forces Finally Get Rid of Floppy Disks, 2019 Type Champions
January 02
Calling the true limits of body modification into question; a concept video that blends the art of scarification and... typography? (This one is definitely worth the read/watch). Next up, the historical and current use of technology by the US Air Force’s SACCS, and why it took them so long to sunset their use of 8-inch floppy disks. And lastly, an opportunity to review the recipients of Monotype's "Type Champions" award and to appreciate the winning fonts of 2019.