February 14
DesignHammer entered the NYX Marcom Awards Competition for the very first time this past judging season and received multiple gold and silver recognitions for two separate website redesign projects from the acclaimed international award organization.
February 12
When developing your brand strategy, the color of your logo should not be taken lightly. Every color triggers a unique emotional effect in our subconscious mind, so it is important to make sure the connotations behind the colors in your brand style guide correlate with the message you are trying to convey to your customers.
August 27
The Nielson Norman Group continues to see significant usability problems with PDFs used as website content. Don’t frustrate your users and just say No to PDFs.
August 26
With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.
July 13
As someone who has been working on digital accessibility for over twenty years, it was great to see a blog post from AIGA, The Professional Association for Design, on not only the importance of designing for accessibility, but doing so from the start of a project, as well as in collaboration with disabled users.