The future of marketing is funny, deal with it. Internet culture is evolving rapidly and content marketing strategies are evolving with it. Premium brands have noticed over time that laughter sells and are finding creative ways to capitalize on that.
With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers falsely believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.
Including “How to” content in your marketing strategy can help attract your potential audience and fill out content at different stages of your sales funnel.
In capitalistic America, several large organizations are teaming up against Facebook to hit them where it hurts - their pockets, which accrue around $70 billion annually from selling advertisement spots on their platform. These brands are among a percentage of the American public that believes the social media giant has allowed racist and hateful rhetoric to go unchecked on their platform for too long, and have committed to suspending their ad campaign purchases for the month of July until Facebook addresses the issue head-on.
Staff submissions of the week include the limitations of social media "listening" for small businesses, the top 3 essential technical skills for Project Managers, and an introductory tutorial on using Decorators in Python 3.
It is often said there is no free lunch, though if you are lucky, you may get one, if you can order it from Amazon.com with a $10.00 Amazon.com gift card from Designhammer. Why the prize you may ask? We are testing out PunchTab, an online service billed as the world's first instant loyalty platform. One component of which is online contest management.
The latest facet of my practical business education at DesignHammer involves social media. Today, I want to share my findings on Twitter, the marketer’s dream social networking platform.
You’ve probably heard some of the excitement and discussion over Google’s latest feature, Google+. If you haven’t, Google+ is the search giant’s latest social sharing attempt and could become a rival to Facebook.
The Wall Street Journal posted an interesting article on Changing Face of Social Networks earlier this week, suggesting “five years is a lifetime for the average teenager’s habits,” citing the rise of MySpace, until its eclipse by Facebook two years later as an example. Current research indicates that the trend continues, with facebook usage by 18–24 year-olds diminishing over the last three months.
Following a lawsuit brought by Major League Baseball’s St. Louis Cardinals' Manager, Tony La Russa, Twitter is taking a hard stance on users creating profiles that pose as celebrities and is testing out verified accounts on their website.