Inclusivity has become a high priority in Gen Z’s marketing expectations from their favorite brands. Here is why every industry needs to ensure inclusion and diversity are important elements in their content marketing strategy, even the tech industry.
That new website might be visually stunning, but can all its potential uses have the ability to access it?
Broadly speaking, Web Accessibility is the degree to which a website is available to be viewed by as many people as possible. This includes how users using assistive technologies will experience a webpage.
Read what DesignHammer thinks about it and leave us your comments!
With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers falsely believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.
As someone who has been working on digital accessibility for over twenty years, it was great to see a blog post from AIGA, The Professional Association for Design, on not only the importance of designing for accessibility, but doing so from the start of a project, as well as in collaboration with disabled users.
The Last of Us Part II is getting press as the most accessible video game ever. Naughty Dog's (the developers) takeaways from the process of making an accessible video game are also relevant to website accessibility.
Providing website accessibility for the visual and hearing impaired is a task that organizations tend to classify as just some technical or legal requirements that have to be met. Some organizations don't even consider accessibility at all. For today's Global Accessibility Day, we want to remind everybody that when you choose not to update your site to meet accessibility standards, you are not only excluding a number of potential consumers from accessing your site, you are missing out on the opportunity to assist real human beings in their fight for digital independence.
In light of the COVID-19 outbreak and new isolation laws, the business landscape is changing rapidly. Now is the time for businesses to get ahead of the curve by shifting their focus to online sales and reprioritizing internal initiatives that may have been sitting on the back burner.
This week's Reader's Corner contains a collection of articles, ranging from fun to informative. Did you know that the most commonly searched question beginning with "What is" in 2013 was "What is twerking?", that and other fun facts are available for you to read in Madelyn's submission. If you want to veer towards the educational side, there are new rulings on website accessibility that may surprise you. Or, If coding is your M.O. then check out Jay's submission for an intro to Dockerfile.
Another great Reader's Corner, this edition featuring recent advances in malware, new accessibility solutions for motion-sickness prone web users, and a very neat update from the owner of the very last Blockbuster on earth.
While many organizations are interested in the concept of having an accessible website, they often do not understand the holistic nature of creating and maintaining an accessible website. In our experience, accessibility must be a team effort between between a web team and the content creators, and it can't stop once an accessible website launches.
Get caught up with the trending tech topics of today with this week's edition of Reader's Corner. Today we're covering a variety of topics from essential Google Analytics alerts, to the announcement of "Vapid" (open source CMS and hosting platform), and finally some legal updates on web accessibility under ADA.