One of the first questions we consider during discovery is if the project should use a custom design or an “off-the-shelf” (i.e. pre-made) theme. Custom designs are often favored, but require more time and a larger budget; and while “off-the-shelf” themes are more affordable and can be deployed faster, they often offer less flexibility. Which design option is right depends on your unique situation. In cases where budget and or calendar time are in short supply, off-the-shelf themes will optimize financial considerations, and allow for a greater portion of the budget to be allocated to consulting and development. Off-the-shelf themes are also good for teams that find decision-making challenging. On the other hand, custom designs are a justifiable investment for projects requiring a unique layout or design, and/or specific functionality requirements.