February 12
When developing your brand strategy, the color of your logo should not be taken lightly. Every color triggers a unique emotional effect in our subconscious mind, so it is important to make sure the connotations behind the colors in your brand style guide correlate with the message you are trying to convey to your customers.
February 02
Acquiring authoritative backlinks is an important aspect of successful search engine optimization. If you are working to actively acquire links, you should establish a rubric for site authority to guide your efforts.
January 11
Genesis WordPress themes are great, but sometimes they need a bit of fine-tuning to make them the perfect fit. Follow this tutorial to build a custom "grandchild" plugin that can transform a Genesis child theme from good to just right.
April 01
On Monday, Volkswagen of North America staged a masterclass in how not to present an April Fools’ Day prank. Learn more about Volkswagen’s comedy of errors, as well as tips on how to successfully implement an April Fools' Day joke for your audience.
January 13
Effective web design first requires an objective evaluation of how well the proposed UX/UI will ultimately deliver organizational goals, aesthetic decisions should come second to this.
January 05
In the first of our new "Zapier Integrations" series, we have provided a step-by-step guide on how to integrate Continually (a popular chatbot builder) with Pipedrive (sales management CRM) using Zapier. Spoiler alert: it's not as simple as you'd think!