Website Strategy provides the basis of the action plan that will ultimately achieve your business goals. This is where our team will strategize with you to identify the best technology solutions and digital marketing tactics to achieve organizational success. We will collaborate with your team to define metrics of success before the project begins so you know how well the website is performing in the weeks and months after it is launched.
It’s hard to be successful if you don’t have a clear understanding of where you want to go. This is even more critical when discussing your web strategy, as your site is likely the front door that most of your audience will engage with first. The audience, customer base, or contacts you are trying to engage will most likely look to your website as their initial entry point. Our strategists can help you articulate your business goals and turn them into an actionable web strategy with measurable tactics for your website and broader digital marketing efforts.
- Leveraging both qualitative and quantitative tools
- Performing a Competitive Analysis to ensure your site stands out amongst the crowd
- Audience & Task Identification to pinpoint audience personas and their anticipated user behavior
- SEO Website Content Review
- SEO Competitive Analysis
- Google Analytics & Reporting
- User Surveys
- Card Sorting
- Tree Testing