Stephen Pashby's presentation to the Association Executives of North Carolina members about reaching member’s mailboxesinstead of hitting the SPAM filter.
Inclusivity has become a high priority in Gen Z’s marketing expectations from their favorite brands. Here is why every industry needs to ensure inclusion and diversity are important elements in their content marketing strategy, even the tech industry.
With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.
While category pages on your website can be great for users, they can also present a challenge for promoting your website’s best content via search, as your category pages might compete directly with your more targeted pages listed on the category pages. Here's how to determine if you have a self-competition problem on your site.
Including “How to” content in your marketing strategy can help attract your potential audience and fill out content at different stages of your sales funnel.
In capitalistic America, several large organizations are teaming up against Facebook to hit them where it hurts - their pockets, which accrue around $70 billion annually from selling advertisement spots on their platform. These brands are among a percentage of the American public that believes the social media giant has allowed racist and hateful rhetoric to go unchecked on their platform for too long, and have committed to suspending their ad campaign purchases for the month of July until Facebook addresses the issue head-on.