Reader's Corner: Study Suggests Gen Z and Milennials Are Likely to Engage With "How-To" Content Online

July 6, 2020

Including “How to” content in your marketing strategy can help attract your potential audience and fill out content at different stages of your sales funnel.


Reader's Corner: Several Brands Vow to Boycott Ad Purchases on Facebook Until Action is Taken

June 29, 2020

In capitalistic America, several large organizations are teaming up against Facebook to hit them where it hurts - their pockets, which accrue around $70 billion annually from selling advertisement spots on their platform. These brands are among a percentage of the American public that believes the social media giant has allowed racist and hateful rhetoric to go unchecked on their platform for too long, and have committed to suspending their ad campaign purchases for the month of July until Facebook addresses the issue head-on.


Positioning Your Brand for Post-Pandemic Success

March 25, 2020

In light of the COVID-19 outbreak and new isolation laws, the business landscape is changing rapidly. Now is the time for businesses to get ahead of the curve by shifting their focus to online sales and reprioritizing internal initiatives that may have been sitting on the back burner.


Davids's Corner No.2: "Liquid Metal" Is Everywhere, Mastercard Adds Taste to Brand Experience, Danny Rosin's 1988 UNC T-Shirt

October 18, 2019

David, as our most active RC participant, is back at it again with some interesting reads to finish off your workweek with! Featuring why the design community is so obsessed with "Liquid Metal", a new creative marketing initiative by Mastercard to add "taste" to their brand experience, and a podcast featuring David's college alumni Danny Rosin (now president of Brand Fuel) taking a look back at a T-shirt he designed back in the 90's that really captures the UNC college student experience.


Reader's Corner No: 113: Sandwich Feuds, The Extortion Economy, and Sunsetting Python 2

September 26, 2019

DesignHammer's staff shares of the week include fast food restaurant feuds, cyber insurance and the rise in randomware attacks, and preparing for Python 2's EOL.


Reader's Corner No. 109: The Website Obesity Crisis, Real-Time Health Updates via Tattoos, and Twitter's Hilarious New Ad Campaign

August 2, 2019

Today's topics include the unexpected website obesity crisis—with the average web page size averaging at about 2MB you'd think that just like the majority of technology, websites would also be smaller, faster, and more efficient? Wrong! Then, avoid unnecessary doctor's appointments in the future with a unique color-changing tattoo! Lastly, an article that covers Twitter's newest, meme-inspired guerilla marketing campaign!


Reader's Corner No. 105: Marketing Learned from Competitive Fencing, Weird Javascript, and Marijuana or Broccoli?

June 27, 2019

Three marketing lessons learned from a career in competitive fencing, Why ['1', '7', '11'].map(parseInt) returns [1, NaN, 3] in Javascript, and artificial intelligence's struggle with distinguishing between marijuana or broccoli.


Spring Updates '19

April 30, 2019

As we leave behind the more temperate weather, we are entering a busy and exciting time of year at the office full of events, conferences, awards, and professional development opportunities. Check out this round of updates to find out all the happenings you may be missing out on this spring!


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