Inclusivity has become a high priority in Gen Z’s marketing expectations from their favorite brands. Here is why every industry needs to ensure inclusion and diversity are important elements in their content marketing strategy, even the tech industry.
The future of marketing is funny, deal with it. Internet culture is evolving rapidly and content marketing strategies are evolving with it. Premium brands have noticed over time that laughter sells and are finding creative ways to capitalize on that.
Including “How to” content in your marketing strategy can help attract your potential audience and fill out content at different stages of your sales funnel.
In capitalistic America, several large organizations are teaming up against Facebook to hit them where it hurts - their pockets, which accrue around $70 billion annually from selling advertisement spots on their platform. These brands are among a percentage of the American public that believes the social media giant has allowed racist and hateful rhetoric to go unchecked on their platform for too long, and have committed to suspending their ad campaign purchases for the month of July until Facebook addresses the issue head-on.
In light of the COVID-19 outbreak and new isolation laws, the business landscape is changing rapidly. Now is the time for businesses to get ahead of the curve by shifting their focus to online sales and reprioritizing internal initiatives that may have been sitting on the back burner.
David, as our most active RC participant, is back at it again with some interesting reads to finish off your workweek with! Featuring why the design community is so obsessed with "Liquid Metal", a new creative marketing initiative by Mastercard to add "taste" to their brand experience, and a podcast featuring David's college alumni Danny Rosin (now president of Brand Fuel) taking a look back at a T-shirt he designed back in the 90's that really captures the UNC college student experience.
DesignHammer's staff shares of the week include fast food restaurant feuds, cyber insurance and the rise in randomware attacks, and preparing for Python 2's EOL.
Today's topics include the unexpected website obesity crisis—with the average web page size averaging at about 2MB you'd think that just like the majority of technology, websites would also be smaller, faster, and more efficient? Wrong! Then, avoid unnecessary doctor's appointments in the future with a unique color-changing tattoo! Lastly, an article that covers Twitter's newest, meme-inspired guerilla marketing campaign!
As we leave behind the more temperate weather, we are entering a busy and exciting time of year at the office full of events, conferences, awards, and professional development opportunities. Check out this round of updates to find out all the happenings you may be missing out on this spring!