February 12
When developing your brand strategy, the color of your logo should not be taken lightly. Every color triggers a unique emotional effect in our subconscious mind, so it is important to make sure the connotations behind the colors in your brand style guide correlate with the message you are trying to convey to your customers.
February 02
Acquiring authoritative backlinks is an important aspect of successful search engine optimization. If you are working to actively acquire links, you should establish a rubric for site authority to guide your efforts.
January 13
Effective web design first requires an objective evaluation of how well the proposed UX/UI will ultimately deliver organizational goals, aesthetic decisions should come second to this.
January 07
Cary-based video game company Epic Games, creator of Fortnite and the Unreal Engine, recently initiated a public attack on Apple’s brand image over the 30% fee taken from in-app purchases made through the iOS Store; sparking an intense legal debate that has garnered a lot of attention in the past months.
January 06
Eager to satisfy our need to connect as humans, WRAL interviewed five of NC’s largest networking member groups to see how they felt about returning to in-person events. Here’s what CED (Council of Entrepreneurial Development) had to say.
January 06
Inclusivity has become a high priority in Gen Z’s marketing expectations from their favorite brands. Here is why every industry needs to ensure inclusion and diversity are important elements in their content marketing strategy, even the tech industry.