Though often overlooked, Usability can be one of the most important make-or-break factors in building a new website or redesigning an existing one.
This is due to the fact that a website can be interpreted very differently from user to user. While one user can easily navigate through a site, others may struggle to find the information they need to keep them interested in your business.
But with so many factors in play, how can you determine if your site is reaching your desired audience? Usability Testing is what will enable you to combine disparate factors into a comprehensive picture of your website’s Usability.
What can Usability Testing achieve?
- Improve the quality of your users’ website experience
- Increase efficiency and productivity
- Minimize the number of errors encountered by people navigating your website
How is Usability Testing conducted?
For a quick 101, please read our Comprehensive Usability Guide to learn how usability and Usability Testing helps websites become more successful.