How Humor Has Impacted the Future of Marketing

September 17, 2020

The future of marketing is funny, deal with it. Internet culture is evolving rapidly and content marketing strategies are evolving with it. Premium brands have noticed over time that laughter sells and are finding creative ways to capitalize on that.


What Emotions Do the Colors of Your Brand Evoke?

September 1, 2020

When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.


Reader's Corner No. 93: Typography Trends in 2019, Unique Label Designs for Whiskey Bottles, and TeenNick's Typography Rebrand

January 31, 2019

Keep your eye on typography design in this month's themed RC! Today's topics include new 2019 trends in type, unique whiskey bottle branding, and TeenNick's recent bold typography transition.