NC membership organizations not yet ready to return to in-person events

December 2, 2020

Eager to satisfy our need to connect as humans, WRAL interviewed five of NC’s largest networking member groups to see how they felt about returning to in-person events. Here’s what CED (Council of Entrepreneurial Development) had to say.


Advertisers Must Keep Inclusive Marketing Top-of-Mind in Order to Appeal to Future Generations

December 1, 2020

Inclusivity has become a high priority in Gen Z’s marketing expectations from their favorite brands. Here is why every industry needs to ensure inclusion and diversity are important elements in their content marketing strategy, even the tech industry.


World Usability Day 2020

November 12, 2020

Today is World Usability Day, an annual reminder to “promote the values of usability, usability engineering, user-centered design, universal usability, and every user's responsibility to ask for things that work better.” This year’s theme is Human-Centered AI, and hopefully not the murder-death-kill machine variety of Artificial Intelligence.


Brazil's LGPD Joins the Global Privacy Legislation Party

October 30, 2020

Brazil is joining California and the European Union with its own "LGPD" personal data privacy legislation. Here's everything you need to know about the new law, including who will be protected by it and which organizations will be impacted by it.


Will your next cloud computing service be hosted from the bottom of the ocean?

September 18, 2020

The future of computing is in “the cloud,” but could we soon find the cloud is actually at the bottom of the sea? Microsoft is experimenting with undersea data centers to overcome common terrestrial computing problems. But does the idea hold water?


How Humor Has Impacted the Future of Marketing

September 17, 2020

The future of marketing is funny, deal with it. Internet culture is evolving rapidly and content marketing strategies are evolving with it. Premium brands have noticed over time that laughter sells and are finding creative ways to capitalize on that.


Client Spotlight: Full Frame Film Festival Pivots to Deliver Virtual Content to Their Audience Amidst COVID-19 Crisis

August 26, 2020

Our new COVID Client Spotlight Series touches on how some of our clients are adjusting to the ongoing pandemic. This week we interviewed the Full Frame Documentary Film Festival to see how they pivoted to streaming films and other content 100% online after canceling their live April film festival.


Don’t make this mistake in your business writing

August 21, 2020

Beauty is in the eye of the beholder, but so are insults. Does it matter if no offense was intended, if a reader is offended by your writing? This very question came up in a recent Reader’s Corner review session. What did we do about it?


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