DesignHammer Listed in Top-Five of Best-Performing B2B Digital Agencies in North Carolina

December 21, 2020

Our team is excited to announce that DesignHammer has been recognized by international B2B agency review platform Clutch as the fifth top-performing B2B agency in all of North Carolina.


Advertisers Must Keep Inclusive Marketing Top-of-Mind in Order to Appeal to Future Generations

December 1, 2020

Inclusivity has become a high priority in Gen Z’s marketing expectations from their favorite brands. Here is why every industry needs to ensure inclusion and diversity are important elements in their content marketing strategy, even the tech industry.


World Usability Day 2020

November 12, 2020

Today is World Usability Day, an annual reminder to “promote the values of usability, usability engineering, user-centered design, universal usability, and every user's responsibility to ask for things that work better.” This year’s theme is Human-Centered AI, and hopefully not the murder-death-kill machine variety of Artificial Intelligence.


What Emotions Do the Colors of Your Brand Evoke?

September 1, 2020

When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.


Why Accessibility Should Matter to Marketers

August 18, 2020

With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers falsely believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.


Why considering digital accessibility at the end of a project leaves everyone suffering

July 13, 2020

As someone who has been working on digital accessibility for over twenty years, it was great to see a blog post from AIGA, The Professional Association for Design, on not only the importance of designing for accessibility, but doing so from the start of a project, as well as in collaboration with disabled users.


Apparent Suicide by Young Adult Linked to Poor App User Experience

June 25, 2020

A family is looking for answers after a 20-year-old college student apparently committed suicide after potentially misinterpreting the UI (user interface) and UX (user experience) of the Robinhood trading app, believing he had just lost nearly $750,000 in options trading.


Positioning Your Brand for Post-Pandemic Success

March 25, 2020

In light of the COVID-19 outbreak and new isolation laws, the business landscape is changing rapidly. Now is the time for businesses to get ahead of the curve by shifting their focus to online sales and reprioritizing internal initiatives that may have been sitting on the back burner.


How Your Workforce Can Combat COVID-19 From Home

March 19, 2020

As a web development agency, utilizing internet technologies is our day-to-day focus, which is why as web experts we feel it’s our duty to hold conversations with those who may be struggling to identify new projects and/or refocus their business strategy to accommodate working from home in the wake of the COVID-19 pandemic.


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