What Emotions Do the Colors of Your Brand Evoke?

September 1, 2020

When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.


Why considering digital accessibility at the end of a project leaves everyone suffering

July 13, 2020

As someone who has been working on digital accessibility for over twenty years, it was great to see a blog post from AIGA, The Professional Association for Design, on not only the importance of designing for accessibility, but doing so from the start of a project, as well as in collaboration with disabled users.


Apparent Suicide by Young Adult Linked to Poor App User Experience

June 25, 2020

A family is looking for answers after a 20-year-old college student apparently committed suicide after potentially misinterpreting the UI (user interface) and UX (user experience) of the Robinhood trading app, believing he had just lost nearly $750,000 in options trading.


Positioning Your Brand for Post-Pandemic Success

March 25, 2020

In light of the COVID-19 outbreak and new isolation laws, the business landscape is changing rapidly. Now is the time for businesses to get ahead of the curve by shifting their focus to online sales and reprioritizing internal initiatives that may have been sitting on the back burner.


How Your Workforce Can Combat COVID-19 From Home

March 19, 2020

As a web development agency, utilizing internet technologies is our day-to-day focus, which is why as web experts we feel it’s our duty to hold conversations with those who may be struggling to identify new projects and/or refocus their business strategy to accommodate working from home in the wake of the COVID-19 pandemic.


DesignHammer's Thrive 2020 Conference Recap

March 10, 2020

DesignHammer had the opportunity to participate in and sponsor the annual Thrive conference, presented by the Raleigh chapter of AIGA (the American Institute of Graphic Arts). Nearly 350 artists, designers, brand experts, exhibitors, sponsors and more attended the event in Durham. Follow along with the three DesignHammer conference attendees as they each recount their individual experiences and takeaway in our latest blog post.


The New California Consumer Privacy Act (CCPA) Explained

January 31, 2020

There is a new player in the internet privacy game, this time on American soil. The California Consumer Privacy Act (CCPA) has officially gone into effect, adding limitations to companies can do with personal data they have collected on users via their website. Here's what you need to know about who is affected by the new law and how you can become compliant.


David's Corner No.4: Typography Gets Under Your Skin, US Nuclear Forces Finally Get Rid of Floppy Disks, 2019 Type Champions

January 2, 2020

Calling the true limits of body modification into question; a concept video that blends the art of scarification and... typography? (This one is definitely worth the read/watch). Next up, the historical and current use of technology by the US Air Force’s SACCS, and why it took them so long to sunset their use of 8-inch floppy disks. And lastly, an opportunity to review the recipients of Monotype's "Type Champions" award and to appreciate the winning fonts of 2019.


David's Corner No.3: Goodbye Flash, Updating Googlebot's User Agent, and David Carson Says Computer Make You Lazy

November 18, 2019

Everybody say goodbye to Adobe Flash because Microsoft Windows will officially stop supporting the late video player come December 2020. And, In more pressing news, SEO professionals should be prepared to adapt when Google updates Googlebot's user-agent strings in December of this year! Lastly, a simple interview with design icon David Carson, who shares his take on grid-style layouts in design


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