Effective web design first requires an objective evaluation of how well the proposed UX/UI will ultimately deliver organizational goals, aesthetic decisions should come second to this.
Our team is excited to announce that DesignHammer has been recognized by international B2B agency review platform Clutch as the fifth top-performing B2B agency in all of North Carolina.
Inclusivity has become a high priority in Gen Z’s marketing expectations from their favorite brands. Here is why every industry needs to ensure inclusion and diversity are important elements in their content marketing strategy, even the tech industry.
Today is World Usability Day, an annual reminder to “promote the values of usability, usability engineering, user-centered design, universal usability, and every user's responsibility to ask for things that work better.” This year’s theme is Human-Centered AI, and hopefully not the murder-death-kill machine variety of Artificial Intelligence.
When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.
With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers falsely believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.
As someone who has been working on digital accessibility for over twenty years, it was great to see a blog post from AIGA, The Professional Association for Design, on not only the importance of designing for accessibility, but doing so from the start of a project, as well as in collaboration with disabled users.
A family is looking for answers after a 20-year-old college student apparently committed suicide after potentially misinterpreting the UI (user interface) and UX (user experience) of the Robinhood trading app, believing he had just lost nearly $750,000 in options trading.
In light of the COVID-19 outbreak and new isolation laws, the business landscape is changing rapidly. Now is the time for businesses to get ahead of the curve by shifting their focus to online sales and reprioritizing internal initiatives that may have been sitting on the back burner.
As a web development agency, utilizing internet technologies is our day-to-day focus, which is why as web experts we feel it’s our duty to hold conversations with those who may be struggling to identify new projects and/or refocus their business strategy to accommodate working from home in the wake of the COVID-19 pandemic.