NC membership organizations not yet ready to return to in-person events

December 2, 2020

Eager to satisfy our need to connect as humans, WRAL interviewed five of NC’s largest networking member groups to see how they felt about returning to in-person events. Here’s what CED (Council of Entrepreneurial Development) had to say.


What Emotions Do the Colors of Your Brand Evoke?

September 1, 2020

When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.


Client Spotlight: Full Frame Film Festival Pivots to Deliver Virtual Content to Their Audience Amidst COVID-19 Crisis

August 26, 2020

Our new COVID Client Spotlight Series touches on how some of our clients are adjusting to the ongoing pandemic. This week we interviewed the Full Frame Documentary Film Festival to see how they pivoted to streaming films and other content 100% online after canceling their live April film festival.


The COVID-Era is Exposing the Digital Divide Between Families More Than Ever Before

August 6, 2020

When many of us were growing up, the iconic words of Alice Cooper were music to our ears. But how do students across different socioeconomic and locational spectrums literally deal with the fact that school is (at least for now) out forever?


Raleigh CEO explains how to address difficult conversations about race inequality within the professional landscape

August 4, 2020

The entire world is participating in a global rallying civil rights cry for months, so my main question for the professional world is: why aren’t we talking about it? Walk West CEO Donald Thompson offers some guidelines for people who feel uneasy discussing the topic of race inequity in the professional landscape.


In Response to Pandemic, Small Businesses Are Now Motivated to Reinvent their Operational Workflow

July 22, 2020

Amidst all of the economic downturns and culture clashes currently ravaging America, there is a silver lining that has appeared as a result of the coronavirus pandemic; which is seeing small businesses with inefficient workflows thrust into the 21st century and forced to adapt their outdated business practices.


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