Accessibility

Providing website accessibility for the visual and hearing impaired is a task that organizations tend to classify as just some technical or legal requirements that have to be met. Some organizations don't even consider accessibility at all. For Global Accessibility Awareness Day today, we want to remind everybody that when you choose not to update your site to meet accessibility standards, you are not only excluding a number of potential consumers from accessing your site, you are missing out on the opportunity to assist real human beings in their fight for digital independence.

Inclusivity has become a high priority in Gen Z’s marketing expectations from their favorite brands. Here is why every industry needs to ensure inclusion and diversity are important elements in their content marketing strategy, even the tech industry.

Less than a month after schools in rural North Carolina areas were faced with the impact of lack of access to high-speed internet in the face of new virtual learning guidelines, the state is providing solutions.

With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.

As someone who has been working on digital accessibility for over twenty years, it was great to see a blog post from AIGA, The Professional Association for Design, on not only the importance of designing for accessibility, but doing so from the start of a project, as well as in collaboration with disabled users.

The Last of Us Part II is getting press as the most accessible video game ever. Naughty Dog's (the developers) takeaways from the process of making an accessible video game are also relevant to website accessibility.