The future of marketing is funny, deal with it. Internet culture is evolving rapidly and content marketing strategies are evolving with it. Premium brands have noticed over time that laughter sells and are finding creative ways to capitalize on that.
Beauty is in the eye of the beholder, but so are insults. Does it matter if no offense was intended, if a reader is offended by your writing? This very question came up in a recent Reader’s Corner review session. What did we do about it?
The Nielson Norman Group continues to see significant usability problems with PDFs used as website content. Don’t frustrate your users and just say No to PDFs.
With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers falsely believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.
Including “How to” content in your marketing strategy can help attract your potential audience and fill out content at different stages of your sales funnel.