Inclusivity has become a high priority in Gen Z’s marketing expectations from their favorite brands. Here is why every industry needs to ensure inclusion and diversity are important elements in their content marketing strategy, even the tech industry.
Beauty is in the eye of the beholder, but so are insults. Does it matter if no offense was intended; if a reader is offended by your writing? This very question came up in a recent Reader’s Corner review session. So, what did we do about it?
While category pages on your website can be great for users, they can also present a challenge for promoting your website’s best content via search, as your category pages might compete directly with your more targeted pages listed on the category pages. Here's how to determine if you have a self-competition problem on your site.