What Emotions Do the Colors of Your Brand Evoke?

September 1, 2020

When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.


Is the quality of your website content hurting or helping your SEO performance?

August 26, 2020

Acquiring authoritative backlinks is an important aspect of successful search engine optimization. If you are working to actively acquire links, you should establish a rubric for site authority to guide your efforts.


To index or noindex, that is the question to answer for your category pages

August 13, 2020

While category pages on your website can be great for users, they can also present a challenge for promoting your website’s best content via search, as your category pages might compete directly with your more targeted pages listed on the category pages. Here's how to determine if you have a self-competition problem on your site.


Raleigh CEO explains how to address difficult conversations about race inequality within the professional landscape

August 4, 2020

The entire world is participating in a global rallying civil rights cry for months, so my main question for the professional world is: why aren’t we talking about it? Walk West CEO Donald Thompson offers some guidelines for people who feel uneasy discussing the topic of race inequity in the professional landscape.


The benefits of adjusting your Google Analytics data with the Measurement Protocol

July 13, 2020

Running into issues tracking what you want in Google Analytics? Take a look at the Google Measurement Protocol for the ability to track data to Google Analytics outside of the standard tracking code implementations.


Keeping Teamwork Alive While Working From Home

June 23, 2020

For many people pre-pandemic, socializing with co-workers was an important part of their day and their work experience. Now keeping office morale up is more difficult than ever. This NY Times article offers a few creative ways employees can continue sharing their lives with their co-workers virtually.


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