When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.
Acquiring authoritative backlinks is an important aspect of successful search engine optimization. If you are working to actively acquire links, you should establish a rubric for site authority to guide your efforts.
The Nielson Norman Group continues to see significant usability problems with PDFs used as website content. Don’t frustrate your users and just say No to PDFs.
While category pages on your website can be great for users, they can also present a challenge for promoting your website’s best content via search, as your category pages might compete directly with your more targeted pages listed on the category pages. Here's how to determine if you have a self-competition problem on your site.
The entire world is participating in a global rallying civil rights cry for months, so my main question for the professional world is: why aren’t we talking about it? Walk West CEO Donald Thompson offers some guidelines for people who feel uneasy discussing the topic of race inequity in the professional landscape.
Experts say another COVID lockdown is coming. Here are what successful people are doing to prepare for the inevitable.
Running into issues tracking what you want in Google Analytics? Take a look at the Google Measurement Protocol for the ability to track data to Google Analytics outside of the standard tracking code implementations.
Including “How to” content in your marketing strategy can help attract your potential audience and fill out content at different stages of your sales funnel.
For many people pre-pandemic, socializing with co-workers was an important part of their day and their work experience. Now keeping office morale up is more difficult than ever. This NY Times article offers a few creative ways employees can continue sharing their lives with their co-workers virtually.
We’ve been using MAMP Pro since version 1.x for most of our local testing and development. But after the release of version 5, MAMP Pro has been buggy and annoying to use.