Zapier Integrations: Capturing Continually Chatbot Leads in Pipedrive

November 3, 2020

In the first of our new "Zapier Integrations" series, we have provided a step-by-step guide on how to integrate Continually (a popular chatbot builder) with Pipedrive (sales management CRM) using Zapier. Spoiler alert: it's not as simple as you'd think!


Brazil's LGPD Joins the Global Privacy Legislation Party

October 30, 2020

Brazil is joining California and the European Union with its own "LGPD" personal data privacy legislation. Here's everything you need to know about the new law, including who will be protected by it and which organizations will be impacted by it.


What Emotions Do the Colors of Your Brand Evoke?

September 1, 2020

When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.


Is the quality of your website content hurting or helping your SEO performance?

August 26, 2020

Acquiring authoritative backlinks is an important aspect of successful search engine optimization. If you are working to actively acquire links, you should establish a rubric for site authority to guide your efforts.


Why Accessibility Should Matter to Marketers

August 18, 2020

With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers falsely believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.


To index or noindex, that is the question to answer for your category pages

August 13, 2020

While category pages on your website can be great for users, they can also present a challenge for promoting your website’s best content via search, as your category pages might compete directly with your more targeted pages listed on the category pages. Here's how to determine if you have a self-competition problem on your site.


Raleigh CEO explains how to address difficult conversations about race inequality within the professional landscape

August 4, 2020

The entire world is participating in a global rallying civil rights cry for months, so my main question for the professional world is: why aren’t we talking about it? Walk West CEO Donald Thompson offers some guidelines for people who feel uneasy discussing the topic of race inequity in the professional landscape.


The benefits of adjusting your Google Analytics data with the Measurement Protocol

July 13, 2020

Running into issues tracking what you want in Google Analytics? Take a look at the Google Measurement Protocol for the ability to track data to Google Analytics outside of the standard tracking code implementations.


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