The future of computing is in “the cloud,” but could we soon find the cloud is actually at the bottom of the sea? Microsoft is experimenting with undersea data centers to overcome common terrestrial computing problems. But does the idea hold water?
The future of marketing is funny, deal with it. Internet culture is evolving rapidly and content marketing strategies are evolving with it. Premium brands have noticed over time that laughter sells and are finding creative ways to capitalize on that.
When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.
Less than a month after schools in rural North Carolina areas were faced with the impact of lack of access to high-speed internet in the face of new virtual learning guidelines, the state is providing solutions.
Changes are on the horizon for European Union data privacy and organizations that use or want to use EU citizen's private data need to be aware of these significant changes.
Our new COVID Client Spotlight Series touches on how some of our clients are adjusting to the ongoing pandemic. This week we interviewed the Full Frame Documentary Film Festival to see how they pivoted to streaming films and other content 100% online after canceling their live April film festival.
Acquiring authoritative backlinks is an important aspect of successful search engine optimization. If you are working to actively acquire links, you should establish a rubric for site authority to guide your efforts.
Beauty is in the eye of the beholder, but so are insults. Does it matter if no offense was intended, if a reader is offended by your writing? This very question came up in a recent Reader’s Corner review session. What did we do about it?
The Nielson Norman Group continues to see significant usability problems with PDFs used as website content. Don’t frustrate your users and just say No to PDFs.
With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers falsely believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.