Reader's Corner: Google's 6 New Ways of Measuring Core Web Vitals

June 30, 2020

Google recently announced the upcoming incorporation of a set of Core Web Vitals into a future ranking signal, Page Experience. The Page Experience signal is expected to be incorporated into the Google ranking algorithm next year, but forward-thinking web developers and site owners are encouraged to begin improving their Core Web Vitals now.


Reader's Corner: Several Brands Vow to Boycott Ad Purchases on Facebook Until Action is Taken

June 29, 2020

In capitalistic America, several large organizations are teaming up against Facebook to hit them where it hurts - their pockets, which accrue around $70 billion annually from selling advertisement spots on their platform. These brands are among a percentage of the American public that believes the social media giant has allowed racist and hateful rhetoric to go unchecked on their platform for too long, and have committed to suspending their ad campaign purchases for the month of July until Facebook addresses the issue head-on.


Reader's Corner: Apparent Suicide by Young Adult Linked to Poor App User Experience

June 25, 2020

A family is looking for answers after a 20-year-old college student apparently committed suicide after potentially misinterpreting the UI (user interface) and UX (user experience) of the Robinhood trading app, believing he had just lost nearly $750,000 in options trading.


Reader's Corner: Keeping Teamwork Alive While Working From Home

June 23, 2020

For many people pre-pandemic, socializing with co-workers was an important part of their day and their work experience. Now keeping office morale up is more difficult than ever. This NY Times article offers a few creative ways employees can continue sharing their lives with their co-workers virtually.


Reader’s Corner: Google Core Web Vitals

June 12, 2020

In the past several years, Google has broadened the criteria it assesses pages by to determine whether they are “good” content for users and has attempted to quantify this assessment into its search ranking algorithm. Google has announced the upcoming incorporation of its identified “Core Web Vitals” into a set of signals known as “Page Experience” that is slated to be incorporated into the algorithm next year.


Digital Accessibility Is More Than Just Checking off a Box

May 21, 2020

Providing website accessibility for the visual and hearing impaired is a task that organizations tend to classify as just some technical or legal requirements that have to be met. Some organizations don't even consider accessibility at all. For today's Global Accessibility Day, we want to remind everybody that when you choose not to update your site to meet accessibility standards, you are not only excluding a number of potential consumers from accessing your site, you are missing out on the opportunity to assist real human beings in their fight for digital independence.


Client Spotlight: Duke Health Organization Focuses Resources to Tackle COVID-19 Needs in Local Communities

May 19, 2020

DesignHammer's new 2020 Spotlight Series touches on how some of our clients are adjusting to the current COVID-19 pandemic. This week we take a look at Duke PHMO (Population Health Management Office) and how they have pivoted to keep patients connected and providers empowered through the facilitation of programs such as DukeWell and Duke Connected Care.


Client Spotlight: CED Pivots to Provide Company Visibility Through Venture Connect Online

April 29, 2020

DesignHammer's new 2020 Spotlight Series touches on how some of our clients are adjusting to the current COVID-19 pandemic. This week we take a look at Strategic Partner CED (The Council for Entrepreneurial Development) and how they have pivoted to re-engineer their annual Venture Connect Conference to Venture Connect online, debuting Monday, May 5th.


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