Will your next cloud computing service be hosted from the bottom of the ocean?

September 18, 2020

The future of computing is in “the cloud,” but could we soon find the cloud is actually at the bottom of the sea? Microsoft is experimenting with undersea data centers to overcome common terrestrial computing problems. But does the idea hold water?


How Humor Has Impacted the Future of Marketing

September 17, 2020

The future of marketing is funny, deal with it. Internet culture is evolving rapidly and content marketing strategies are evolving with it. Premium brands have noticed over time that laughter sells and are finding creative ways to capitalize on that.


What Emotions Do the Colors of Your Brand Evoke?

September 1, 2020

When developing your brand strategy, the color of your logo should not be taken lightly. Every color evokes a unique, emotional effect on our subconscious; so it is important to make sure the connotation behind the colors in your brand’s style guide correlates with the message you are trying to convey to your customers.


Client Spotlight: Full Frame Film Festival Pivots to Deliver Virtual Content to Their Audience Amidst COVID-19 Crisis

August 26, 2020

Our new COVID Client Spotlight Series touches on how some of our clients are adjusting to the ongoing pandemic. This week we interviewed the Full Frame Documentary Film Festival to see how they pivoted to streaming films and other content 100% online after canceling their live April film festival.


Why Accessibility Should Matter to Marketers

August 18, 2020

With all of the updates tech companies are making to their websites and products to keep their digital content accessible to those with disabilities, many marketers falsely believe that these platform adjustments also account for their own social media content, and therefore shouldn't have to worry about further adjusting their content to make it accessible, which is an untrue assumption.


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