David's Corner No.1: The Army Calculates Coffee Alertness Levels, When Beautiful Design is Bad Design, and Google's Link Valuation Strategy

September 5, 2019

David's first article dives into the science behind efficiently maintaining a balanced coffee buzz, his second features previous Apple chief designer Jony I've's historic design fails, and thirdly, he shares his take on a former Moz employee's visual break-down of Google's SEO & link valuation strategy.


Reader's Corner No. 92: Fighting an Algorithm You Cannot See, Optimizing for Questions, and 2018 SERP Changes Impacting Organic Search

January 24, 2019

Some hot topics tonight in this week's Reader's Corner! Learn about how to fight an algorithm you cannot see, how 2018 SERP Changes are Impacting Organic Search, and How to Research, Monitor, and Optimize for Questions in Search.


Reader's Corner No. 84: Google Web.Dev Site Scanner, Trusting Web Design Best Practices, and PageSpeed Insights Migrated to Lighthouse

November 22, 2018

Happy Thanksgiving Thursday to all of our followers! Today's article features Google's new beta web.dev audit tool, whether or not you can trust current web design best practices, and Google's PageSpeed Insights' recent migration to Lighthouse!


Reader's Corner No. 77: The Logo Design Revolution, Search Ghost vs. WordPress, and Google Turns 20

October 2, 2018

Featuring an eclectic mix of development, design, and industry news; today's staff picks will keep your industry knowledge up-to-date and well-rounded!


Reader's Corner No. 74: 100 Most Popular Keywords on Google, Google Dataset Search, and New Search Console Graduates out of Beta

September 12, 2018

It's a windy day in NC as a historic Hurricane Florence approaches! So before the power goes out take a look at our themed Reader's Corner edition for the month, which today covers internet search engine optimization (SEO)! Discover the 100 most popular search terms over the last year, Google's new "Dataset Search" tool, and the official announcement of Google's new Search Console graduating out of beta!


How Abandoned Blogs and National Public Radio can help a Black Hat SEO

May 14, 2012

When conducting SEO research for a client, I often examine incoming links to competitors' websites. Recently, a competitor rocketed to the top of the search rankings. I noticed links from over ten TypePad blogs to the competitor for several of their targeted search terms.


Is Black Hat SEO a Good Idea for Business?

April 11, 2011

Several months ago, the New York Times featured a story that shed some light on the inner workings of Google in dealing with Search Engine Optimization (SEO) practices that contravene Google's accepted SEO guidelines. As I read the story about J. C. Penney's SEO and Google's reaction, I began to think about SEO practices not in technical terms, but in business terms.


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