Acquiring authoritative backlinks is an important aspect of successful search engine optimization. If you are working to actively acquire links, you should establish a rubric for site authority to guide your efforts.

Remember when Google was just a young fledgling startup amongst a field of giants such as Yahoo, Netscape, AskJeeves, and MSN? How like most innocent startups wanting to change the world they directed you TO the world through cutting edge search optimization that took the user to what you wanted, as fast as possible? Well now the fledging has suddenly become the bully on the block.

Frequently the SEO space fixates on algorithm changes and new technical tricks, but long term success, particularly for Enterprise SEO efforts, is most frequently due to consistent execution of SEO best practices.

Running into issues tracking what you want in Google Analytics? Take a look at the Google Measurement Protocol for the ability to track data to Google Analytics outside of the standard tracking code implementations.

Google recently announced the upcoming incorporation of a set of Core Web Vitals into a future ranking signal, Page Experience. The Page Experience signal is expected to be incorporated into the Google ranking algorithm next year, but forward-thinking web developers and site owners are encouraged to begin improving their Core Web Vitals now.

In the past several years, Google has broadened the criteria it assesses pages by to determine whether they are “good” content for users and has attempted to quantify this assessment into its search ranking algorithm. Google has announced the upcoming incorporation of its identified “Core Web Vitals” into a set of signals known as “Page Experience” that is slated to be incorporated into the algorithm next year.

In light of the COVID-19 outbreak and new isolation laws, the business landscape is changing rapidly. Now is the time for businesses to get ahead of the curve by shifting their focus to online sales and reprioritizing internal initiatives that may have been sitting on the back burner.

Everybody say goodbye to Adobe Flash because Microsoft Windows will officially stop supporting the late video player come December 2020. And, In more pressing news, SEO professionals should be prepared to adapt when Google updates Googlebot's user-agent strings in December of this year! Lastly, a simple interview with design icon David Carson, who shares his take on grid-style layouts in design

Discovering quirky software surprises, LogoLounge's recent 2019 logo design trend report, and Google's creation of two new link attributes.

Some hot topics tonight in this week's Reader's Corner! Learn about how to fight an algorithm you cannot see, how 2018 SERP Changes are Impacting Organic Search, and How to Research, Monitor, and Optimize for Questions in Search.