Google search update makes waves in SEO community and beyond

March 1, 2011

Each search engine uses a different algorithm—the software that determines which pages turn up for any search. That’s why results on Google are different from those of Bing, and other competing search engines. As a significant business asset, these algorithms are kept secret, though it is suspected they receive updates often. Generally, the updates are minor, and difficult for the average user to notice. Google rolled out an update last week, but this one was different, and people took notice.


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