Custom Post Types in WordPress are a powerful feature. Controlling the post query and sorting by custom fields are a great way to make full use of them. Here's how we set up a simple post type to list events.
WordPress as a platform is an elegant solution for content management. While it is generally search engine friendly, unfortunately it does not provide fine-grain control for search engine optimization (SEO) out of the box. All In One SEO Pack fills that void. For those who are just jumping in, here's some tips for using this excellent plugin.