David, as our most active RC participant, is back at it again with some interesting reads to finish off your workweek with! First up is the American Institute of Graphic Arts' recent trend-spot dubbed "Liquid Metal", and why designers are so obsessed with it. Then, in creative marketing news, Mastercard becomes one of the first brands (outside of the food industry) to add "taste" to their brand experience. Lastly, David shares a UNC (his alma mater) podcast featuring one of his college alumni's (Danny Rosin - original founder of "Brand Fuel" in Cary) first entrepreneurial endeavors, a T-shirt he designed back in college containing a list of the top 25 things you need to do before you graduate from UNC.
Source: AIGA Eye on Design
Takeaway: Is the age of flat design here to stay, or may it soon be eclipsed by the throwback “liquid metal” design style that seems to be taking off? Liz Stinson addresses the 3-D metal look in her latest post for the AIGA blog, covering the trend’s style, origins, and trendsetters. Is it a fad? Maybe, but even if it is, it hasn’t run its course, so may be worth a look, if you haven’t explored it already.
Takeaway: What does a brand taste like? It’s not hard to imagine in food and beverage industries, but what about financial services? It’s a question someone at financial juggernaught MasterCard thought was worth answering. To this end, they commissioned Kreëmart, which dubs itself ‘artistic collaborators in the medium of sugar’, to translate Mastercard’s brand identity into taste. In case you are curious, that taste was distilled into a pair a macarons, mimicking the color and shape of MasterCard’s iconic logo, in custard apple (the red macaron) and Japanese fruit yuzu (the yellow macaron). If you want to Indulge in “Priceless by Ladurée” macarons, a box of six will set you back $21 USD, available for pickup from October 7, 2019 through January 31, 2020 at the Ladurée shop in Soho in NYC..
Tags: #Marketing, #Random
Source: Hark the Sounds
Takeaway: A t-shirt featuring a list of “25 Things You Need To Do Before You Graduate from the University of North Carolina at Chapel Hill” recently blew up on social media
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