Whatever your industry, it is critical to stand apart from your competition. But, that's nearly impossible to accomplish unless you properly investigate your competitors and evaluate where your operational strategies align with and/or differ from theirs.
We view competitive analysis as a critical step to differentiating your digital presence from your peers. Our Competitive Analysis service begins with collaborating to identify relevant competitors and discussing their similarities and differences from your organization. Based upon this framing, we establish a customized rubric for comparison and analysis to conduct and record quantitative and qualitative observational research on your competitors' digital presence. Your analysis will be tailored to your organization's particular focus and frequently includes close inspection of your competitor’s website design, navigation, functionality, types of content, and organization
Our analysis includes not just our findings, but our recommendations on how to best position your new digital presence to stand apart from the competition.