We have a variety of topics this week ranging from negative ranting in open source communities and project management pitfalls to psychological conversion techniques and avoiding SEO mistakes.
Source: American Marketing Assocation
Takeaway: Project management can be more accessible and reasonable by keeping in mind five key concepts. Using project management software, being flexible with your team, defining the scope (and avoiding unnecessary scope creep/change), having a systematic approach to track and approve changes, and using metrics to define success are all key tactics to effectively manage projects.
Source: Search Enginge Watch
Takeaway: Psychological insights can be used to boost conversions on your websites. Decoy pricing and the paradox of choice are particularly relevant to website conversions.
Tags: #conversions, #psychology
Source: Website Magazine
Takeaway: Search Engine Optimization (SEO) is constantly changing, so it’s important to keep up with trends if you want to place well in search engines. Sometimes the best way to get ahead is to make fewer mistakes than the competition.
Tags: #SEO, #Search Engine Optimization
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