Client Description
Incorporated in 2001 and based in Orlando, Florida, Interiors in Flight inc. is an upholstery shop that provides high-quality aircraft interiors, upholstery, and refurbishment services. The company caters to corporate aircraft OEM's, executive seat OEM's, executive aircraft operators, and modification and repair organizations.
The Challenge
Interiors In Flight believed that their potential customers were unaware of what Interiors In Flight could bring to their project and how IIF’s services justify a premium price versus when compared to their competition. The greatest challenge to the Interiors in Flight website was that photos of their products displayed in the completed aircraft were not allowed to be used due to disclosure agreements with their customers. Unfortunately, a number of their competitors already had these kinds of photos displayed on their sites. A primary focus of the website became communicating the Interiors in Flight value proposition without directly using photos of customer’s products.
The Solution
The new website established Interiors In Flight as the platinum standard for customized airplane seating and cabinetry. This was accomplished by appealing primarily to the emotions of VVIPs and their representatives, designers, and completion centers. The new website is a simple yet elegant design that shows the quality products only Interiors In Flight can produce. Displays detail and active emotion on every page the user visits, without the use of customer photos of newly completed aircraft.
DesignHammer’s team on this project included Pausback Advertising, Exum Photography, and Patrick W. Carroll Consulting.
