Client Description
Headquartered in Cary, NC and established in 2001 by the then CEO of GlaxoWellcome, the CEO Roundtable on Cancer is a nonprofit organization whose mission is to make progress towards the elimination of cancer as both a personal disease and public health problem. The organization initiates programs that aim to reduce the risk of cancer, enable early diagnosis, facilitate access to treatment and advance the discovery of effective therapies. With a focus on research innovation, some of the organization’s initiatives bring together oncology, biotechnology and pharmaceutical companies to collaborate on removing existing barriers that may be hindering the discovery and development of new therapies for cancer patients.
The Challenge
CEO Roundtable on Cancer currently operates three Drupal 7 websites: CEO Roundtable on Cancer, the CEO Cancer Gold Standard, and the Life Sciences Consortium. These websites were developed by other individual vendors with slightly different approaches on how to enter and display content. The sites did not facilitate their current business goals and anticipated future marketing initiatives. Further, the websites were not mobile-friendly.
The Solution
DesignHammer created new, modern designs built on a Drupal 7 custom theme. The administrative functionality was clarified and mirrored across all three sites. To minimize future maintenance requirements and to promote a more cohesive overall user experience, we simplified the number and complexity of page layouts. The updated design also utilizes Responsive Web Design (RWD) to provide a better mobile browsing experience. In addition to this, much of the complicated custom code was rewritten to reflect Drupal coding standards and clarify functionality. Webform was used extensively for the Cancer Gold Standard website to assist CEO RT staff with the application process.
The Results
The new website has been a great success with CEO Roundtable seeing a 50% increase in successful re-accreditation submissions for 2018 over 2017. The websites responsive design has made it much easier for CEO Roundtable staff and member organization CEOs to show off the Gold Standard on mobile while on-the-go. Overall it has been much easier for CEO Roundtable to engage with their website, especially when it comes to being able to add new content without needing to format it.
