We have emphasized throughout this document that SEO is not a one-time certification. Search engine algorithms are constantly changing, and every day search engines are crawling the Internet and adjusting SERPs to reflect updated content, new sites, and shifting dynamics in site linking and popularity.
To maintain a popular web presence and stay at the top of the SERPs for your keyword phrases, you need to regularly monitor your website, the competition, and the latest trends in keyword searches you used to optimize your site. To achieve and hold a top SERP, you must stay ahead of all competitors for the keyword phrases you used in optimizing your site. If you knock someone out of the top ten results on a SERP, you can be sure they will be doing everything they can to get back on top. That is why SEO Maintenance is critical for clients interested in attaining and maintaining top results in the SERPs.
What we’ll do
SEO maintenance keeps your site in compliance with the practices we recommend in our Keyword Research, Website Review, and Competitive Analysis services. Every month, we will do the following:
- Keyword research. We will review the keyword phrases your site is optimized for, and provide you with information about their search volume tracked over a period of time.
- Website review. We will monitor your site for new content added each month and ensure that coding practices are correct, and that your keyword phrases are being used effectively in the new content.
- Competitive analysis. We will keep track of your competition and provide you with specific recommendations about how to stay on top in the SERPs.
What you’ll get
Each month, we’ll provide you with a detailed report that summarizes our findings and analyzes trends for your keyword phrases and how your pages rank against the competition. We will provide detailed recommendations for optimizing your site based off these findings.
While keyword research, competitive analysis, and website review are extremely important in SEO, they only offer a snapshot for a particular period of time. The Internet is constantly changing, and you need to keep up to date with shifting trends. Our SEO Maintenance service is a powerful tool for maximizing your return on investment in SEO.