Let’s suppose you invest time and resources into building a website with proper coding practices and effective use of keyword terms throughout the site. Yet despite these efforts, when you search for your keyword phrases your competitors still come out on top in the SERPs.
That’s where our Competitive Analysis service comes in.
To appear in the top ten SERPs for a keyword phrase, you must displace one of the existing results. Effectively optimizing your site for placement in the top ten of a search engine results page requires a solid understanding of who your competitors are for those top spots and what they are doing to achieve their results.
What we’ll do
During our Competitive Analysis, we will do the following:
- Identify the competition. Using the keyword phrases for your business, we will identify who your competitors are in the SERPs. They could be a competing business, or simply information pages (i.e. a Wikipedia entry that discusses all products similar to the one your business sells) that provide overviews of the keyword phrase being searched for. We will consult with you to discuss prioritizing your list of competitors for the top SERP.
- Keyword analysis. We will look at keyword phrases being used by your organization and compare them with the ones in use by your competitors. This allows us to better understand which phrases you should emphasize and which ones are less important for your website.
- Linking in. We will look at who is linking to your competition and why. We will analyze their strategies for boosting links to their site, and provide you with specific recommendations for how to gain the edge over your competition for in-linking to your site.
What you’ll get
We will prepare a detailed report that includes an executive summary of our findings, an overview of your competition and what phrases they are using to optimize their site, and an analysis of who is linking to your competitors and why. We will also provide specific recommendations and suggestions to help propel your site past the competition to the top of the SERPs.