Reader’s Corner No. 62: When SEO Metrics are Useful, A.I. World Cup Predictions, and Drupal 8 Cache Tags

It’s Thursday! Which means we are bringing our readers some consistent, fresh content as promised. This week the DesignHammer team’s been reading about the most efficient ways to utilize specific SEO tactics, the expected World Cup finalists as predicted by A.I., and some thoughts on Drupal 8's new cache tags feature.

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren’t

Stephen Pashby


Takeaway: Bounce Rate, Pages Per Visit, Time on Site are not good website metrics in a vacuum, particularly not in place of relevant conversions or when compared to an irrelevant site (e.g. comparing a product site bounce rate to a media site bounce rate). However, they can be useful for deeper dive on user behavior relative to changes in conversion data, as trends over time, or as a signal for further analysis vs. a relevant competitor.

Tags: #SEO, #Conversion, #Metrics

Here’s who’s Going to Win the World Cup, According to A.I

Hunter Kenny

Source: Digital Trends

Takeaway: Technology is vastly changing our everyday lives and allows us to take shortcuts that our forefathers would never have dreamed possible. Many would say civilization has been improved by technology, I believe that to be true, but still—at what cost? This article displays a perfect example regarding the future of morality in tech (*cough* Black Mirror), and how something as honest and human as a sporting event can be taken advantage through effective optimization of technology.

Tags: #AI, #FIFA, #WorldCup

Your Fastest Drupal Experience Ever: Drupal 8 Cache Tags and Varnish

David Minton

Source: Stories and Thoughts on Drupal Hosting

Takeaway: Varnish decreases page load times of Drupal website content by caching the whole HTML response of Drupal. This is great, until content changes and you need to purge the cache. Historically, this meant purging the entire cache/setting very short cache lifetimes (neither of which is very efficient), or trying to figure out exactly which content needed to be purged (which Drupal didn’t make easy). Drupal 8 now includes Cache Tags, which allows Drupal to associate nodes with the specific cache entries, allowing Drupal and Varnish to automatically purge just the content that has been updated, without the need for any input from content editors, administrators or developers.

Tags: #Drupal, #Varnish, #Performance, #Caching

Thinking about updating your Drupal site? The DesignHammer team is here to help.

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