Keyword research is the process of determining which keyword phrases people are using to search for the products or services you offer. Keyword research also involves determining which keywords are most relevant to your website: there is a big difference between optimizing a website for keywords that are currently bringing traffic to your website and optimizing for keywords that are better suited for your website.
Keyword research is a relatively complex process that requires multiple tools to provide quality keyword phrases and data on their relative popularity and anticipated effectiveness. Conducting keyword research should be the starting point for anyone interested in SEO for their website. Because SEO is a process, there are no guarantees of immediate success. But we will guarantee that without conducting effective and thorough keyword research, subsequent efforts at optimizing a website or page for search engines will be far less effective.
What we’ll do
Our process includes the followings steps:
- Determine the theme and scope of the client’s business or organization. We hold consultations with the client and review their existing website to better understand the client organization’s products and services.
- Discover new keywords. We generate new keywords based on synonyms, semantically related terms, and tangential phrases.
- Evaluate the list of keywords. Using SEO tools and supporting data, we assess the strength of the generated keywords.
- Pare down and select a final list of keywords. We narrow down the list of keywords based on their relevancy, the client’s specifications, and important metric data relating to those terms.
What you’ll get
At the end of the keyword research process we’ll provide you with a detailed report that includes an executive summary of our findings, our recommendations for keyword phrases to optimize your site for, supporting data, analysis of the data, and suggestions for next steps.