A new article published by the USC Annenberg School for Communication, Eyetracking points the way to effective news article design, suggests effective use of text for maximum user retention by users of online communications. In addition to text, they also looked as the effectiveness of graphics in the online layouts.
Some suggestions for writing include changing the story presentation to text with bulleted items, subheadlines, and tighter writing. Using a controlled study, the researches found a the reformatted text led to a 12% increase in comprehension, as well readers reporting a “more satisfied with the experience.”
The article included sample of the original and redesigned layouts with “heat overlays” created by monitoring the test users with eyetracking hardware.