Based in Chapel Hill, NC, and founded in 1972, Investors Title is a holding company for both Investors Title Insurance Company and National Investors Title Insurance Company. These companies write policies to protect mortgage lenders and homeowners from unforeseen claims made against titles to real property. IT specializes in residential and commercial title insurance, reverse exchanges, title agency management services, and trust and capital management services.
Investors Title's affiliated agents receive the majority of their business by referral and through education on their respective websites. Many existing agent websites were aging and new agent websites needed to be created. Investors Title wanted to provide a consistent platform for launching a host of new agent websites. The sites needed to be launched with custom form support, enhanced customization, and they needed to cause as little disruption to agent business as possible.
DesignHammer created a new platform for ITMS Agents’ websites. The platform was built as a Drupal 7 multisite with a customizable theme allowing for a unique but consistent design for each website. The multi-site platform reduces ongoing maintenance costs for the sites and reduces the per-agent setup costs. Each agent site provides a better user experience through increased usability, mobile design, and search functionality.
DesignHammer combined careful planning and project management with a few intelligent tools to ensure that every agent site deployment went smoothly. One of the earliest identified success metric was a noted increase in contact and application submissions soon after the site was deployed.