DesignHammer Helps Sipp Acquire Business Leads

DesignHammer Media Group announces the launch of the redesigned website for John F. Sipp & Associates, a Triangle-based agency specializing in providing health solutions for both groups and individuals. The new website is located at

DesignHammer played a major role, along with Multi-Channel Marketing, in developing and implementing the new strategy, to create an Internet-based lead generation program for Sipp & Associates. The new Sipp website is an integral part of a “localized” Internet marketing program developed by Multi-Channel Marketing that will generate ongoing, quantifiable results. Multi-Channel Marketing’s President, Alan Hecht, selected DesignHammer to design and develop the site based on “Design Hammer’s design skills and professional approach to website development.”

“We were very pleased to be selected to design and develop the new John F. Sipp & Associates web site,” said David Minton, Managing Partner for DesignHammer. “I know from his reputation in our community that John helps his clients with their insurance needs, and we are delighted we were selected to provide him a better method to get his message to current and prospective clients alike,” Minton stated.

“We have received many, many positive comments on our new website. DesignHammer’s design and execution was right on the money,” said John F. Sipp, Founder and CEO of John F. Sipp & Associates. “I would recommend their services without reservation,” Sipp added.

John F. Sipp & Associates is a full-service insurance agency with forty-five years of industry experience. Sipp & Associates prides itself in helping fulfill the business and health insurance needs of large and small businesses as well as individual clients throughout North Carolina.

Multi-Channel Marketing, is a company with in-depth experience in direct response marketing, retail and catalog, eCommerce development and Internet marketing. In addition to working with national accounts, the company has developed a unique approach to local marketing that enables smaller businesses and service professionals to establish a competitive advantage and compete with larger players.

Founded in 2001, DesignHammer Media Group LLC is an award-winning, Durham, North Carolina-based web design and development company. Featuring advanced planning, repeatable processes, refined aesthetics, solid technology, personalized service; DesignHammer empowers clients by building smarter websites.