DURHAM, NC (May 18,2011) — DesignHammer Account Manager Stephen Pashby joined a select group of web analysis professionals by earning a Google Analytics Individual Qualification (IQ) today. The Google Analytics Individual Qualification provides a proof of proficiency in Google Analytics that is earned by passing Google’s own Google Analytics IQ test.
Google Analytics is a free, enterprise-class web analytics solution provided by Google. Properly configured and analyzed, Google Analytics delivers rich insights into website traffic and marketing effectiveness. With the data gleaned from Google Analytics, any organization is able to write better-targeted ads, strengthen their marketing initiatives and create higher converting websites.
Stephen Pashby has provided Analytics analysis for DesignHammer clients since he joined the DesignHammer team in February 2011. According to Stephen, “Analytics simple and intuitive user interface bely its extensive capabilities. Properly deployed, Google Analytics delivers a wealth of actionable information describing how an organization’s website is achieves business goals. It also allows us to demonstrate the ROI that comes from quality the quality web design and development we provide at DesignHammer.” DesignHammer actively uses Google Analytics as part of their extensive web data analysis capacity and SEO efforts.