Competitive Testing and Analysis

Understanding how well your website ranks against your competitors’ when it comes to usability is also very important in a competitive market. All things being equal, if a user is presented with the option of navigating two websites to find information or purchase a product, they will likely choose the website that is easier to learn and more enjoyable to use.

An analysis of usability on competitors’ websites, in comparison with similar tests conducted on your own website, will be helpful in determining how you can improve your website’s navigation and features. We can provide you with recommendations for improving your website’s usability in comparison with your competition.