Beauty is in the eye of the beholder, but so are insults. Does it matter if no offense was intended, if a reader is offended by your writing? This very question came up in a recent Reader’s Corner review session. What did we do about it?

The Nielson Norman Group continues to see significant usability problems with PDFs used as website content. Don’t frustrate your users and just say No to PDFs.

Including “How to” content in your marketing strategy can help attract your potential audience and fill out content at different stages of your sales funnel.