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Client Description

Duke University Health System is a world-class hospital and health care network including three hospitals in central North Carolina (Duke University Hospital, Durham Regional Hospital, and Duke Raleigh Hospital), as well as outpatient, wellness, and hospice care.

The Challenge

Physician engagement is an important aspect of Duke Health's mission. Previously Duke Health had worked with external vendors to deliver the Clinical Practice Today website and newsletter to physicians. Duke Health sought to centralize and streamline these efforts in a single Duke Health subsite, leveraging technology used for dukehealth.org.

To maximize physician engagement with the new subsite, Duke Health conducted market research and determined that the physician audience wanted their own dedicated web portal and online tools for making patient referrals. Physicians wanted the control to search by different criteria, such as physician name, or by specialty rather than condition/procedure, which was not supported by the patient-oriented “Find a Doctor” search tool on dukehealth.org.

The Solution

In order to provide a tailored solution for referring physicians, one that was simple, fit their clinical workflow and encouraged repeat visits, DesignHammer and Duke Health began the project off with a robust discovery and planning process. This included competitive analysis of other prestigious health systems to determine best practices in content organization and navigation, card sorting to identify appropriate homepage content and navigation structure, and tree testing to validate the proposed navigation.

DesignHammer created the new website in Drupal 7, Duke’s preferred website development platform. The website provides users with multiple search interfaces including a Mini Specialist Finder for the homepage, a full Specialist Finder, and a Search by Doctor’s Name–all to better connect referring physicians to Duke specialists. The system relies on Apache SOLR for search results. Specialist data, including Specialist Profiles, and auto-complete suggestions, utilizes the data provided for the patient facing “Find a Doctor” system to minimize staff overhead related to data maintenance. The administrative interface also provides content editors with similar functionality to dukehealth.org.

To provide continuity and enhance SEO authority, the new website incorporated the previously standalone Clinical Practice Today website content (including appropriate redirection), adding landing pages for targeted specialties and CME (Continuing Medical Education) content. Clinical Practice Today delivers timely articles on Duke Health research, innovation, and other continuing medical education.

To ensure access for all, the new website was developed in accordance with Duke’s latest standards for accessibility for users with disabilities. To this end, DesignHammer and Duke Health focused on delivering accessible navigation for all major site content.

The Result

DesignHammer created a new platform for physician engagement that fit seamlessly into Duke Health’s internal workflow and facilitated physician referrals to Duke Health. The new Specialist Finder provides referring physicians with instant access to the latest specialist listings, with the added benefit of reducing Duke Health’s staff time by leveraging the same data source as the “Find a Doctor” search.

Most importantly, the project delivered new ownership to Duke Health of the dissemination of Clinical Practice Today CME content, in parallel with Duke bringing the ownership of email marketing of CME in-house. This consolidation provided the Duke Health marketing team with full control of previously outsourced content.

“DesignHammer’s work gave us a strong platform on which our in-house team could further develop the website, based on user testing and analytics. Since launch, we have been able to further improve the Find A Specialist and specialist profile pages. Without the original development work, those enhancements could not have been possible.”

–Seamus O’Reilly, Duke Health Digital Engagement Director

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Client Description

Founded in 1990, the North Carolina Center for Nonprofits is a private, 501(c)(3) nonprofit organization that serves as a statewide network for nonprofit board and staff members, an information center on effective organizational practices, and an advocate for the nonprofit sector as a whole. They offer services directly to all sizes and types of 501(c)(3) nonprofits and work closely with other local, state, and national groups that assist nonprofits.

The Challenge

The NC Center for Nonprofits identified obstacles related to advocacy, member services, communication efforts and capacity. In pursuing its mission to support North Carolina’s nonprofit community, the Center relied on an antiquated website including a very complicated, largely custom, and undocumented Salesforce integration which no longer functioned correctly. With limited staff and resources the Center struggled to manage client interactions, often due to confusing or broken website features. The site couldn’t just be repaired as it was built using Drupal 6, an obsolete version of the CMS that was no longer supported. This combination of factors threatened to compromise the Center’s fundraising efforts and ability to secure donations from companies and other foundations.

The Solution

The project began with a comprehensive discovery and planning phase, including strategic consulting and business process analysis. Usability and user testing methodologies were employed to improve overall user experience and website usability including site architecture and navigation structure. Business processes were simplified and customer self-service functionality was extended to decrease the need for staff to perform customer service related tasks. The Drupal 6 website’s Salesforce integration was one of the most complex we had ever encountered and far more complicated than necessary to support the Center’s staff, members, and overall mission. The integration was simplified with much of the previous custom code replaced or removed in favor of community supported Drupal modules. A new Drupal 7 site was built featuring a mobile optimized, responsive theme. As part of the rebuild some features were removed to provide better-defined workflows. Finally, content was migrated from the Drupal 6 website and data was synchronized from Salesforce.

Result

In the four months since deployment of the new website, the North Carolina Center for Nonprofits has tracked a 21% increase in the use of Job Boards, as well as a 7% increase in organizational membership.

Most importantly, with the new website working as an resource multiplier rather than an overhead liability staff members are now better able to allocate their time helping member organizations and supporting the Center’s mission as opposed to being inundated with website-related customer support emails and phone calls.

Awards

  • 2018 Gold dotCOMM Awards
  • 2018 Summit Creative Finalist Award
  • 2018 Communicator Award of Distinction
  • 2018 Hermes Creative Honorable Mention

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The Challenge

Qualyst came to us as they were transitioning from a services company to a services and products company. They needed a website that reflected that change and that would appeal to a variety of specific markets. Additionally, the existing website had become dated and didn't display correctly on mobile devices.

The Solution

We started by working closely with Qualyst during the design phase to ensure a clean, attractive, and relevant design was produced for their audience. As part of keeping their target segments in mind, we recruited a marketer with a track record of collaborating with scientists and creative professionals to use words, images, videos, and animation to convey complex scientific ideas. With the planning and design complete, we were able to move forward into production of a website to help Qualyst take the next step in their marketing goals.

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NetOne

Project Date: 
Thursday, March 5, 2015
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NetOne Homepage
NetOne Event Calendar
NetOne Event Calendar mobile
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The Challenge

NetOne operates a Drupal 7 website for members of their network of independently owned security companies for the residential and commercial markets. When NetOne approached DesignHammer, they were having multiple usability issues: account registration was confusing and overly complicated; many of the styles were "default Drupal" instead of matching the look and feel of the NetOne theme; the site was not 100% mobile-ready, creating a sub-par experience for an increasing number of mobile users. There were also issues with forum notification emails and MailChimp list subscription. Additionally, NetOne needed on-going help maintaining Drupal and working closely with the CTO to create new features to make the NetOne website even more useful for security professionals.

The Solution

DesignHammer helped NetOne through a number of usability audits, where we conducted in-person testing using both a desktop setup with keyboard and mouse, as well as a mobile device that recorded the user's interactions with the website. Through this testing, we were able to generate recommendations to help improve the user experience for the NetOne website.

We re-wrote a number of NetOne's custom modules, simplifying account registration from three pages down to one, adjusting the forgotten password tool messaging to clarify the process, and cleaning up the user profile editing interface. NetOne's theme stylesheets were converted to using Sass, a CSS pre-processor that makes it easier to organize a highly complex set of styles. Our designers created mobile-ready styles to fix the issues discovered during our UX testing. We also rebuilt the integration with MailChimp, so that users were subscribed correctly to the NetOne mailing list during registration and profile editing, as well as forum notification emails for the user's interests.

DesignHammer continues to work closely with NetOne, creating and maintaining features such as a parts exchange system for sharing inventories, a yearly "Grand Champions" event sub-site with an event registration system, as well as a revamped file resources library.

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The Challenge

After DesignHammer had completed a website redesign project for RTI-HS, they wanted to move their website off-site in order to have control over the development and feature release process. The original website was developed and hosted in-house using ColdFusion technology.

The Solution

DesignHammer created a new website using the Drupal 7 CMS. We set up functionality to pull publications and research team data from their third-party CRM Vision. We use continuous integration to pull XML files from RTI and the database from the RTI-HS production website and run content tests on a staging instance of the website. These tests ensure that migrated data is consistent before it reaches the production server. This system has allowed us to make changes constantly while ensuring that the data on their website is always presented accurately.

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Client Description

Considered to be one of the premier documentary film festivals in the United States, The Full Frame Documentary Film Festival is a program of the Center for Documentary Studies at Duke University. Their mission is to enhance public understanding and appreciation of non-fiction film as a significant art form while making the films accessible to a wider audience.

Established in 1998, the multi-day festival, spread across multiple venues in downtown Durham, NC, is an international theatrical event featuring a wide range of non-fiction films. In addition to the festival, the Center for Documentary Studies provides additional programming across the state of North Carolina throughout the year.

The Challenge

The Festival had a website that did not reflect the caliber of films showcased in the festival. The site was also difficult to maintain and had an extensive need for manual coding, particularly within the programming schedule page. The Full Frame website was creating a poor mobile experience that was frustrating to any attendees attempting to access important information from the site during the festival

The new website needed to draw national attention in a saturated film festival market, while also delivering a compelling mobile experience to engage attendees before and during the festival. The Full Frame staff also expressed the need for a simpler site maintenance process, one flexible enough to support the need for changing content based around the different stages of the annual festival season. They wanted to take advantage of their website and use it as a tool to attract volunteers, donations, and supporters during the annual cycle.

The Solution

DesignHammer began with a robust discovery and planning process in collaboration with Festival staff in order to create a tailored plan for the new website. This extensive process included strategic consulting, a user survey, two rounds of card sorting, tree testing, and a full design phase. WordPress was selected to be the Content Management System for the website and was developed using a combination of community contributed, and custom plugins programed by DesignHammer staff.

Result

The new website provided improved usability on both desktop and mobile browsers. Streamlined workflows allowed for auto generation of festival schedules, as well as a greatly improved administrative system used by Festival staff for content management. With time freed up from laborious content entry, the Full Frame Festival staff could devote more time to creating content that would better connect with volunteers, donors and supporters throughout the year.

Awards

  • 2018 dotCOMM Awards: Honorable Mention
  • 2018 Hermes Creative Gold Award
  • 2017 Communicator Award of Distinction

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The Challenge

CEO Roundtable on Cancer currently operates three Drupal 7 websites: CEO Roundtable on Cancer, the CEO Cancer Gold Standard, and the Life Sciences Consortium. These websites were developed by other individual vendors with slightly different approaches on how to enter and display content. The sites did not facilitate their current business goals and anticipated future marketing initiatives. Further, the website were not mobile friendly.

The Solution

DesignHammer created new, modern designs built on a Drupal 7 custom theme. The administrative functionality was clarified and mirrored across all three sites. To minimize future maintenance requirements and to promote a more cohesive overall user experience, we simplified the number and complexity of page layouts. The updated design also utilizes Responsive Web Design (RWD) to provide a better mobile browsing experience.

In addition, much of the complicated custom code was rewritten to reflect Drupal coding standards and clarify functionality. Webform was used extensively for the Cancer Gold Standard website to assist CEO RT staff with the application process.

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The Challenge

DesignHammer designed and developed a new website for NISS in August of 2009 built on Drupal 6. The new content management system allowed individuals at the organization to more easily modify content on their website without the assistance of a website developer. At the time, Drupal 6 was in the early stages of its release cycle. Seven years later, Drupal 6 had reached its end of life. During that time, the website had served NISS very well. However, with official support for the platform being discontinued, it was time to migrate the existing data to Drupal 7 and redesign the theme for a more modern look and feel.

The goal of this website redesign was to put NISS.org on a secure, supported system and to help build their business and customer base by acquiring new clients (academia, industry, and government), cultivating relationships with affiliates and postdocs, and giving their current staff the tools needed to facilitate the above.

The Solution

DesignHammer developed a new Drupal 7 website for NISS, built on supported technology which will function well for a years to come. This also allows DesignHammer to continue adding new functionality and improving existing features over time. The existing data from Drupal 6 was migrated over to Drupal 7 using the Migrate module's ability to map old content types and fields to new Drupal 7 content types and fields.

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