Awards: 
Project Body: 

Client Description

Founded in 1990, the North Carolina Center for Nonprofits is a private, 501(c)(3) nonprofit organization that serves as a statewide network for nonprofit board and staff members, an information center on effective organizational practices, and an advocate for the nonprofit sector as a whole. They offer services directly to all sizes and types of 501(c)(3) nonprofits and work closely with other local, state, and national groups that assist nonprofits.

The Challenge

The NC Center for Nonprofits identified obstacles related to advocacy, member services, communication efforts and capacity. In pursuing its mission to support North Carolina’s nonprofit community, the Center relied on an antiquated website including a very complicated, largely custom, and undocumented Salesforce integration which no longer functioned correctly. With limited staff and resources the Center struggled to manage client interactions, often due to confusing or broken website features. The site couldn’t just be repaired as it was built using Drupal 6, an obsolete version of the CMS that was no longer supported. This combination of factors threatened to compromise the Center’s fundraising efforts and ability to secure donations from companies and other foundations.

The Solution

The project began with a comprehensive discovery and planning phase, including strategic consulting and business process analysis. Usability and user testing methodologies were employed to improve overall user experience and website usability including site architecture and navigation structure. Business processes were simplified and customer self-service functionality was extended to decrease the need for staff to perform customer service related tasks. The Drupal 6 website’s Salesforce integration was one of the most complex we had ever encountered and far more complicated than necessary to support the Center’s staff, members, and overall mission. The integration was simplified with much of the previous custom code replaced or removed in favor of community supported Drupal modules. A new Drupal 7 site was built featuring a mobile optimized, responsive theme. As part of the rebuild some features were removed to provide better-defined workflows. Finally, content was migrated from the Drupal 6 website and data was synchronized from Salesforce.

Result

In the four months since deployment of the new website, the North Carolina Center for Nonprofits has tracked a 21% increase in the use of Job Boards, as well as a 7% increase in organizational membership.

Most importantly, with the new website working as an resource multiplier rather than an overhead liability staff members are now better able to allocate their time helping member organizations and supporting the Center’s mission as opposed to being inundated with website-related customer support emails and phone calls.

Awards

  • 2018 Gold dotCOMM Awards
  • 2018 Summit Creative Finalist Award
  • 2018 Communicator Award of Distinction
  • 2018 Hermes Creative Honorable Mention

Services

Looking For Design & Development Help? We Would Love To Hear From You.
Case Study Intro: 

The Labor Education and Research Project (popularly referred to as Labor Notes) serves as the voice of union activists in the labor movement. Since 1979, Labor Notes has promoted grassroots organization to empower union workers in transforming the labor system.

Through an online store, the organization offers magazine subscriptions, handbooks, and registration for conferences and workshops.

Previously, order information was manually entered into the organization's Customer Relationship Management (CRM) database. Besides creating significant overhead for Labor Notes staff, human error often caused duplicate customer entries.

Labor Notes wanted to reduce the amount of manual data entry and duplicate customer accounts, and to automate as much order fulfillment as possible.

We created an automated workflow to export customer information from the order form into Salesforce, a powerful online CRM tool used by thousands of companies and organizations. The end result is a simplified business process for managing subscribers and contacts.

We have database/ecommerce integration we could have only dreamed up. Our business manager can spend far more of her time filling orders and working with customers, rather than churning through piles of data-entry.
Mark Brenner, Director, Labor Notes
Services Provided: 
Team Member: 
Jay Roberts
Service: 
Project Management
Consulting
Drupal - Salesforce integration
Module development
Drupal Development
Drupal Theming
Web Development
Team Member: 
Kosta Harlan
Service: 
Project Management
Consulting
Drupal - Salesforce integration
Module development
Drupal Development
Drupal Theming
Web Development
Call to action text: 
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Facing History and Ourselves

Project Date: 
Friday, March 1, 2013
Industry: 
New Site Screen Shots: 
Salesforce import admin
Admin for custom registration form
Custom registration form
Purchasable resources
Services Provided: 
Team Member: 
Kosta Harlan
Service: 
Project Management
Drupal Development
Drupal - Salesforce integration
Module development
Team Member: 
Stephen Pashby
Service: 
Project Management
Team Member: 
David Minton
Service: 
Business Development
Team Member: 
Jay Roberts
Service: 
Drupal Development
Call to action text: 
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Proteus Networks

Project Date: 
Friday, January 1, 2010
Industry: 
New Site Screen Shots: 
Proteus Homepage
Services Provided: 
Team Member: 
Jay Roberts
Service: 
Project Management
Drupal Development
Drupal - Salesforce integration
Module development
Team Member: 
Kosta Harlan
Service: 
Drupal Development
Drupal - Salesforce integration
Module development
Team Member: 
Frank Yonnetti
Service: 
Web Design
Drupal Theming
Team Member: 
David Minton
Service: 
Business Development
Call to action text: 
Read more