The Labor Education and Research Project (popularly referred to as Labor Notes) serves as the voice of union activists in the labor movement. Since 1979, Labor Notes has promoted grassroots organization to empower union workers in transforming the labor system.
Through an online store, the organization offers magazine subscriptions, handbooks, and registration for conferences and workshops.
Previously, order information was manually entered into the organization's Customer Relationship Management (CRM) database. Besides creating significant overhead for Labor Notes staff, human error often caused duplicate customer entries.
Labor Notes wanted to reduce the amount of manual data entry and duplicate customer accounts, and to automate as much order fulfillment as possible.
We created an automated workflow to export customer information from the order form into Salesforce, a powerful online CRM tool used by thousands of companies and organizations. The end result is a simplified business process for managing subscribers and contacts.
“We have database/ecommerce integration we could have only dreamed up. Our business manager can spend far more of her time filling orders and working with customers, rather than churning through piles of data-entry.”