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Client Description

Duke University Health System is a world-class hospital and health care network including three hospitals in central North Carolina (Duke University Hospital, Durham Regional Hospital, and Duke Raleigh Hospital), as well as outpatient, wellness, and hospice care.

The Challenge

Physician engagement is an important aspect of Duke Health's mission. Previously Duke Health had worked with external vendors to deliver the Clinical Practice Today website and newsletter to physicians. Duke Health sought to centralize and streamline these efforts in a single Duke Health subsite, leveraging technology used for dukehealth.org.

To maximize physician engagement with the new subsite, Duke Health conducted market research and determined that the physician audience wanted their own dedicated web portal and online tools for making patient referrals. Physicians wanted the control to search by different criteria, such as physician name, or by specialty rather than condition/procedure, which was not supported by the patient-oriented “Find a Doctor” search tool on dukehealth.org.

The Solution

In order to provide a tailored solution for referring physicians, one that was simple, fit their clinical workflow and encouraged repeat visits, DesignHammer and Duke Health began the project off with a robust discovery and planning process. This included competitive analysis of other prestigious health systems to determine best practices in content organization and navigation, card sorting to identify appropriate homepage content and navigation structure, and tree testing to validate the proposed navigation.

DesignHammer created the new website in Drupal 7, Duke’s preferred website development platform. The website provides users with multiple search interfaces including a Mini Specialist Finder for the homepage, a full Specialist Finder, and a Search by Doctor’s Name–all to better connect referring physicians to Duke specialists. The system relies on Apache SOLR for search results. Specialist data, including Specialist Profiles, and auto-complete suggestions, utilizes the data provided for the patient facing “Find a Doctor” system to minimize staff overhead related to data maintenance. The administrative interface also provides content editors with similar functionality to dukehealth.org.

To provide continuity and enhance SEO authority, the new website incorporated the previously standalone Clinical Practice Today website content (including appropriate redirection), adding landing pages for targeted specialties and CME (Continuing Medical Education) content. Clinical Practice Today delivers timely articles on Duke Health research, innovation, and other continuing medical education.

To ensure access for all, the new website was developed in accordance with Duke’s latest standards for accessibility for users with disabilities. To this end, DesignHammer and Duke Health focused on delivering accessible navigation for all major site content.

The Result

DesignHammer created a new platform for physician engagement that fit seamlessly into Duke Health’s internal workflow and facilitated physician referrals to Duke Health. The new Specialist Finder provides referring physicians with instant access to the latest specialist listings, with the added benefit of reducing Duke Health’s staff time by leveraging the same data source as the “Find a Doctor” search.

Most importantly, the project delivered new ownership to Duke Health of the dissemination of Clinical Practice Today CME content, in parallel with Duke bringing the ownership of email marketing of CME in-house. This consolidation provided the Duke Health marketing team with full control of previously outsourced content.

“DesignHammer’s work gave us a strong platform on which our in-house team could further develop the website, based on user testing and analytics. Since launch, we have been able to further improve the Find A Specialist and specialist profile pages. Without the original development work, those enhancements could not have been possible.”

–Seamus O’Reilly, Duke Health Digital Engagement Director

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Client Description

Established 2014 in Statesville North Carolina, Highland Composites is the composite structures division of Highland Industries, Inc. (see their recent Django Upgrade here). Highland Composites utilizes a full range of braided, woven, and raw fibers together with proprietary, state-of-the-art technology to create composite products for use in a wide variety of structural applications.

The Challenge

As a new player in the marketplace, Highland Composites needed to demonstrate their unique capabilities and value proposition. Composites manufacturing is a complex industry that can utilize many different technologies; Highland specializes in braided composites, composite overbraiding, and open architecture composite structures (proprietary to Highland Composites). The Highland Industries website was not attracting appropriate customers for the Highland Composites brand and did not effectively feature their Composites offerings.

The Solution

DesignHammer built a custom WordPress website for Highland Composites to showcase their capabilities and attract leads. The new website featured high-resolution photography and videos to quickly educate prospects on how Highland Composites’ technologies can make parts faster, lighter, stronger, tougher or more consistent, as well as highlighting the differences between composites and conventional process. To better position themselves and appeal to their target prospects across multiple industries, the new website featured case studies with application examples tailored to the best use of Highland Composites technologies. Social sharing buttons (Facebook, Twitter, and Vimeo) were integrated into relevant content to facilitate multi-outlet media campaigns. Google Analytics was configured to track website traffic and appropriate conversions (contacts from prospects). To help the Highland Composites business development team quantify results, custom reports were also configured for specific advertising efforts.

Result

Highland Composites focuses their business development efforts on conferences, trade shows, and industry meetings. This team can now leverage the website to reinforce their capabilities with identified prospects. Highland Composites measures the success of these efforts by increased traffic and website interaction during and following targeted business development events. Following a recent trade show, Highland Composites tracked an impressive 100% increase in page views, a 50% increase in new users, and a 50% increase lead acquisition via the website.

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Client Description

Founded in 1990, the North Carolina Center for Nonprofits is a private, 501(c)(3) nonprofit organization that serves as a statewide network for nonprofit board and staff members, an information center on effective organizational practices, and an advocate for the nonprofit sector as a whole. They offer services directly to all sizes and types of 501(c)(3) nonprofits and work closely with other local, state, and national groups that assist nonprofits.

The Challenge

The NC Center for Nonprofits identified obstacles related to advocacy, member services, communication efforts and capacity. In pursuing its mission to support North Carolina’s nonprofit community, the Center relied on an antiquated website including a very complicated, largely custom, and undocumented Salesforce integration which no longer functioned correctly. With limited staff and resources the Center struggled to manage client interactions, often due to confusing or broken website features. The site couldn’t just be repaired as it was built using Drupal 6, an obsolete version of the CMS that was no longer supported. This combination of factors threatened to compromise the Center’s fundraising efforts and ability to secure donations from companies and other foundations.

The Solution

The project began with a comprehensive discovery and planning phase, including strategic consulting and business process analysis. Usability and user testing methodologies were employed to improve overall user experience and website usability including site architecture and navigation structure. Business processes were simplified and customer self-service functionality was extended to decrease the need for staff to perform customer service related tasks. The Drupal 6 website’s Salesforce integration was one of the most complex we had ever encountered and far more complicated than necessary to support the Center’s staff, members, and overall mission. The integration was simplified with much of the previous custom code replaced or removed in favor of community supported Drupal modules. A new Drupal 7 site was built featuring a mobile optimized, responsive theme. As part of the rebuild some features were removed to provide better-defined workflows. Finally, content was migrated from the Drupal 6 website and data was synchronized from Salesforce.

Result

In the four months since deployment of the new website, the North Carolina Center for Nonprofits has tracked a 21% increase in the use of Job Boards, as well as a 7% increase in organizational membership.

Most importantly, with the new website working as an resource multiplier rather than an overhead liability staff members are now better able to allocate their time helping member organizations and supporting the Center’s mission as opposed to being inundated with website-related customer support emails and phone calls.

Awards

  • 2018 Gold dotCOMM Awards
  • 2018 Summit Creative Finalist Award
  • 2018 Communicator Award of Distinction
  • 2018 Hermes Creative Honorable Mention

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The Challenge

Qualyst came to us as they were transitioning from a services company to a services and products company. They needed a website that reflected that change and that would appeal to a variety of specific markets. Additionally, the existing website had become dated and didn't display correctly on mobile devices.

The Solution

We started by working closely with Qualyst during the design phase to ensure a clean, attractive, and relevant design was produced for their audience. As part of keeping their target segments in mind, we recruited a marketer with a track record of collaborating with scientists and creative professionals to use words, images, videos, and animation to convey complex scientific ideas. With the planning and design complete, we were able to move forward into production of a website to help Qualyst take the next step in their marketing goals.

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NetOne

Project Date: 
Thursday, March 5, 2015
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NetOne Homepage
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NetOne Event Calendar mobile
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The Challenge

NetOne operates a Drupal 7 website for members of their network of independently owned security companies for the residential and commercial markets. When NetOne approached DesignHammer, they were having multiple usability issues: account registration was confusing and overly complicated; many of the styles were "default Drupal" instead of matching the look and feel of the NetOne theme; the site was not 100% mobile-ready, creating a sub-par experience for an increasing number of mobile users. There were also issues with forum notification emails and MailChimp list subscription. Additionally, NetOne needed on-going help maintaining Drupal and working closely with the CTO to create new features to make the NetOne website even more useful for security professionals.

The Solution

DesignHammer helped NetOne through a number of usability audits, where we conducted in-person testing using both a desktop setup with keyboard and mouse, as well as a mobile device that recorded the user's interactions with the website. Through this testing, we were able to generate recommendations to help improve the user experience for the NetOne website.

We re-wrote a number of NetOne's custom modules, simplifying account registration from three pages down to one, adjusting the forgotten password tool messaging to clarify the process, and cleaning up the user profile editing interface. NetOne's theme stylesheets were converted to using Sass, a CSS pre-processor that makes it easier to organize a highly complex set of styles. Our designers created mobile-ready styles to fix the issues discovered during our UX testing. We also rebuilt the integration with MailChimp, so that users were subscribed correctly to the NetOne mailing list during registration and profile editing, as well as forum notification emails for the user's interests.

DesignHammer continues to work closely with NetOne, creating and maintaining features such as a parts exchange system for sharing inventories, a yearly "Grand Champions" event sub-site with an event registration system, as well as a revamped file resources library.

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The Challenge

After DesignHammer had completed a website redesign project for RTI-HS, they wanted to move their website off-site in order to have control over the development and feature release process. The original website was developed and hosted in-house using ColdFusion technology.

The Solution

DesignHammer created a new website using the Drupal 7 CMS. We set up functionality to pull publications and research team data from their third-party CRM Vision. We use continuous integration to pull XML files from RTI and the database from the RTI-HS production website and run content tests on a staging instance of the website. These tests ensure that migrated data is consistent before it reaches the production server. This system has allowed us to make changes constantly while ensuring that the data on their website is always presented accurately.

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Client Description

Considered to be one of the premier documentary film festivals in the United States, The Full Frame Documentary Film Festival is a program of the Center for Documentary Studies at Duke University. Their mission is to enhance public understanding and appreciation of non-fiction film as a significant art form while making the films accessible to a wider audience.

Established in 1998, the multi-day festival, spread across multiple venues in downtown Durham, NC, is an international theatrical event featuring a wide range of non-fiction films. In addition to the festival, the Center for Documentary Studies provides additional programming across the state of North Carolina throughout the year.

The Challenge

The Festival had a website that did not reflect the caliber of films showcased in the festival. The site was also difficult to maintain and had an extensive need for manual coding, particularly within the programming schedule page. The Full Frame website was creating a poor mobile experience that was frustrating to any attendees attempting to access important information from the site during the festival

The new website needed to draw national attention in a saturated film festival market, while also delivering a compelling mobile experience to engage attendees before and during the festival. The Full Frame staff also expressed the need for a simpler site maintenance process, one flexible enough to support the need for changing content based around the different stages of the annual festival season. They wanted to take advantage of their website and use it as a tool to attract volunteers, donations, and supporters during the annual cycle.

The Solution

DesignHammer began with a robust discovery and planning process in collaboration with Festival staff in order to create a tailored plan for the new website. This extensive process included strategic consulting, a user survey, two rounds of card sorting, tree testing, and a full design phase. WordPress was selected to be the Content Management System for the website and was developed using a combination of community contributed, and custom plugins programed by DesignHammer staff.

Result

The new website provided improved usability on both desktop and mobile browsers. Streamlined workflows allowed for auto generation of festival schedules, as well as a greatly improved administrative system used by Festival staff for content management. With time freed up from laborious content entry, the Full Frame Festival staff could devote more time to creating content that would better connect with volunteers, donors and supporters throughout the year.

Awards

  • 2018 dotCOMM Awards: Honorable Mention
  • 2018 Hermes Creative Gold Award
  • 2017 Communicator Award of Distinction

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The Challenge

Investor's Title's affiliated agents receive the majority of their business by referral and through education on their respective websites. Many existing agent websites were aging and new agent websites needed to be created. Investors Title wanted to provide a consistent platform for launching a host of new agent websites. The sites needed to be launched with custom form support, enhanced customization, and they needed to cause as little disruption to agent business as possible.

The Solution

DesignHammer created a new platform for ITMS Agents’ websites. We chose to build it as a Drupal 7 multi-site with a customizable theme allowing for a unique but consistent design for each website. The multi-site platform reduces ongoing maintenance costs for the sites and reduces the per-agent setup costs. Each agent site provides a better user experience through increased usability, mobile design, and search functionality.

We combined careful planning and project management with some intelligent tools to ensure that every agent site deployment went smoothly.

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The Challenge

Healthy Homes / Healthy Families is a research survey used to help families set "healthy household rules". They needed to move the successful pilot survey from paper to online collection through desktops and hand-held tablets.

The Solution

DesignHammer created a custom online survey system on the CodeIgniter platform with a user interface designed in consultation with the client. The system also provides a suite of administrative tools which allow designated Health Coaches to manage the full lifecycle of a participant's interaction with the program.

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The Challenge

The previous website was built on a custom CMS which limited it to only few administrative capabilities. The design was also outdated and did not have appropriate support for mobile devices.

The Solution

DesignHammer migrated all the existing website's content to WordPress. WordPress is a far more widely used and well supported CMS compared to their custom solution. WordPress allowed the Center to add more cost-effective functionality which in turn brought more value to their users. We also provided a fresh new design that is modern and mobile-friendly.

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