Case Study Intro: 

The Carolina Theatre of Durham presents more than 100 live performances in music, theater and dance, and shows nearly 3,000 screenings of films each year. Occupying a historic landmark building in downtown Durham, the Theatre has undergone revitalization to create a top-notch and inspiring experience for patrons.

As part of modernizing the film theater lobby, the Carolina Theatre wanted to update its lobby signage by creating a low-maintenance digital signage system. Before the update, printed signs were used that required a workflow relying on communication traveling through four internal departments. One misstep could cause problems at the box office, affecting business.

Utilizing data from the Theatre’s Drupal website, the new system displays daily showtimes on LCD panels and iPads inside the theater lobby. Film showtimes are entered once in Drupal and simultaneously updated on the Theatre’s website, iOS app, and lobby signage in a streamlined process.

We make one change on the website, and everything is updated at one time. In our business, there’s a lot to do and worry about, and having one less thing to do is invaluable.
Aaron Bare, Chief Operating Officer & Marketing Director, Carolina Theatre
Services Provided: 
Team Member: 
Frank Yonnetti
Service: 
Project Management
Design
Team Member: 
Jay Roberts
Service: 
Project Planning
Drupal Development
Web Development
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Carolina Theatre iPhone app

Project Date: 
Wednesday, February 18, 2015
Industry: 
Case Study Intro: 

The Carolina Theatre of Durham, Inc. is a private, non-profit organization hired by the City of Durham to operate the Carolina Theatre. The professional staff, along with more than 300 volunteers, executes a comprehensive performing arts program including live performances in music, dance, theater, and educational programming, as well as a nationally-respected film program that includes the county’s only first-run independent cinema, which operates 364 days a year, as well as four dynamic festivals – the North Carolina Gay & Lesbian Film Festival, the Retrofantasma and Retrofantasma Classics horror series, the Nevermore Film Festival and the Escapism Film Festival.

Services Provided: 
Team Member: 
Jay Roberts
Service: 
Project Management
iOS App Development
Team Member: 
Frank Yonnetti
Service: 
Design
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Project Body: 

About The Project

The Carolina Theatre has been a downtown Durham landmark since the main stage opened in 1926. Today, it is a primary contributor to the performing arts scene in the Triangle, producing live shows as well as operating as an independent cinema.

By early 2009, management of the theatre recognized a need to update the website to make for a more enjoyable experience for users of the website. They sought to generate awareness of their productions and elevate involvement with the theatre through an engaging online presence.

To attain the goal of a highly interactive website with a constant flow of fresh content, we replaced the existing website with a redesigned one utilizing the Drupal open source content management platform. Drupal will simplify maintenance for the administrators of the website as they are able to modify content without assistance from a web developer.

Carolinatheatre.org has improved usability and new features to augment the overall user experience. New features include a comment and rating area for visitors to the theatre to discuss programming as well as a comprehensive Durham guide to assist in planning an entire evening out in the city.

The new look for the website highlights the building’s unique historic value while also generating a stylish vibe that accentuates the modern performances presented on the main stage. The eye catching design and ease of use has solidified the theatre’s website as an enjoyable destination for great arts programming in the heart of Durham.

We’re excited that DesignHammer helped us create a website that is contemporary, easy-to-use, and will significantly improve the user experience at Carolinatheatre.org. From concept to implementation they have been sensitive to our needs and our desire to create a first-class website.
Bob Nocek,
VP/COO of Carolina Theatre

Services

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Durham Bulls Baseball Club

Project Date: 
Sunday, April 1, 2007
New Site Screen Shots: 
Durham Bulls Homepage
Services Provided: 
Team Member: 
David Minton
Service: 
Project Management
Team Member: 
Robert Weeks
Service: 
Web Development
Team Member: 
David Gouch
Service: 
Web Design
Web Development
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