The Carolina Theatre of Durham presents more than 100 live performances in music, theater and dance, and shows nearly 3,000 screenings of films each year. Occupying a historic landmark building in downtown Durham, the Theatre has undergone revitalization to create a top-notch and inspiring experience for patrons.
As part of modernizing the film theater lobby, the Carolina Theatre wanted to update its lobby signage by creating a low-maintenance digital signage system. Before the update, printed signs were used that required a workflow relying on communication traveling through four internal departments. One misstep could cause problems at the box office, affecting business.
Utilizing data from the Theatre’s Drupal website, the new system displays daily showtimes on LCD panels and iPads inside the theater lobby. Film showtimes are entered once in Drupal and simultaneously updated on the Theatre’s website, iOS app, and lobby signage in a streamlined process.
“We make one change on the website, and everything is updated at one time. In our business, there’s a lot to do and worry about, and having one less thing to do is invaluable.”