Testing iOS Applications the Right Way

May 17, 2011

If you are developing a content-based iPhone or iPad app that connects to the internet you have to be prepared for real-world networking. The fast hard-wired connection you have on your development machine and the strong wi-fi signal you get on your device are great for testing things quickly, but they don't prepare your app for what it will face in the hands of iPhone users all over the world. Your app will have to handle network dropouts, packet loss and high ping times without crashing and while maintaining a good user experience.


Is Black Hat SEO a Good Idea for Business?

April 11, 2011

Several months ago, the New York Times featured a story that shed some light on the inner workings of Google in dealing with Search Engine Optimization (SEO) practices that contravene Google's accepted SEO guidelines. As I read the story about J. C. Penney's SEO and Google's reaction, I began to think about SEO practices not in technical terms, but in business terms.


A Guide to All In One SEO Pack for WordPress

March 17, 2011

WordPress as a platform is an elegant solution for content management. While it is generally search engine friendly, unfortunately it does not provide fine-grain control for search engine optimization (SEO) out of the box. All In One SEO Pack fills that void. For those who are just jumping in, here's some tips for using this excellent plugin.


The Intersection of Usability, Accessibility, and SEO (Part III)

March 3, 2011

A couple of weeks ago I had the opportunity to guest lecture before the Web Design students at Wake Technical Community College on the similarities between Usability, Accessibility, and SEO, a topic I first addressed here in 2009. Since my initial blog post, I assembled a talk, which I presented at BarCampRDU, and at Internet Summit 2010 in Raleigh last November.


How to Make Email Marketing More Effective

November 29, 2010

Email marketing is a highly successful avenue for getting messages across to customers and prospects, but there are several factors that could turn a successful campaign idea into an ineffective email marketing effort if not executed properly. In his presentation at the Internet Summit in Raleigh, Michael C Bird of NetProspex highlighted seven important points to keep in mind when setting up your next e-mailing.


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